CASE Ready For Oman Market Expansion With New Equipment Dealer

CASE Construction Equipment has appointed International Equipment and Contracting Co (IECC) as its new dealer for the Sultanate of Oman, to meet growing demand for construction machinery from contractors, government organisations and rental businesses.

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Major public sector construction projects, rising oil prices and government investment in energy, manufacturing, transportation and utilities, look set to boost the construction equipment market in Oman. To meet this potential growing demand for machinery, CASE Construction Equipment has appointed International Equipment and Contracting Co (IECC) as its dealer in the Sultanate.

IECC, a Bahwan International Group company, was established in 1985 and has modern facilities in Mawaleh, Muscat, along with depots in Sohar and Salahah. The company has more than 100 staff with dedicated sales and service teams working in commercial vehicles, earthmoving, construction, industrial and surveying equipment and has become an important player in Oman’s infrastructure development.

IECC has committed to sell and support the full range of CASE construction machinery throughout the Sultanate, including heavy and compact line and the new CASE range of motor graders. The company has a dedicated and knowledgeable workforce, a substantial parts stockholding and fully trained technicians to provide service and maintenance to customers, on their own construction sites or in IECC’s fully equipped workshops in Oman.

“IECC is committed to being a dominant player in Oman’s infrastructure through the supply of world-class high-end technology and best in class after sales support,” said Sheikh Ahmed Suhail Bahwan, Chairman of Bahwan International Group.

“Since its inception, IECC has catered for the construction sector by supplying various types of construction equipment for road building, bridges and general construction, pipelines and infrastructure projects. IECC is privileged to represent CASE Construction Equipment in Oman, reaffirming the trust and value of the relationship that we have had with CNH Industrial Group over the last 10 years. We have built strong relationships with construction companies, contractors and rental organisations, by providing high quality equipment backed by excellent after sales support.”

Commenting on the agreement, Franco Invernizzi, Senior Business Director for CNH Industrial Africa and Middle East, said: “CASE Construction Equipment is committed to delivering the highest quality service and support throughout the Middle East and I am delighted that IECC has agreed to become our exclusive dealer for the Sultanate of Oman.”

Successful customer and press event

At an exclusive launch event to selected customers and the media in the capital Muscat, IECC displayed a range of popular CASE Construction Equipment, including 570T and 695ST backhoe loaders, a SR130 skid steer, a TX170 telescopic handler and the CX210B crawler excavator. All of these machines, which are popular in markets throughout the Middle East, will be exhibited to 150 customers and financiers at a product range display at IECC’s Muscat head office in February 2017.

IECC already has a strong relationship with CNH Industrial Group already, as an Iveco road transport distributor and boasts an established diversified service and back-up network across the country. The company conducts regular training in technical and managerial topics and has 10 workshop bays of which four are dedicated to CASE Construction Equipment operations.

“Together we expect to see strong growth and the development of the CASE brand in this important market. IECC and CASE will become the preferred construction equipment partners for companies working in a range of industry sectors throughout the Sultanate of Oman,” said Mr Invernizzi.

“While the Oman market has witnessed a challenging period owing to low oil prices, we foresee market stabilisation in 2017 and would expect to see gradual recovery towards the end of the year. IECC will continue to invest in developing high quality manpower through a series of structured training programmes and enhancing our infrastructure through new branch networks and mobile workshops. IECC aims to become a leading service provider by continuously adding value to CASE customers,” added Sheikh Bahwan.

“In line with our group vision, we aim to build, own and promote world class businesses and brands internationally. IECC will pursue the growth of the CASE brand to be a leading player in the construction equipment business in Oman.”