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Chairman speaks on LiuGong’s Development in Poland

Today, China-Poland Business Forum opened in Warsaw. The forum, organized by the China Chamber of International Commerce, is one of the most important activities during Chinese President Xi Jinping’s visit to Poland. As one of the top investors in Poland, LiuGong’s chairman, Zeng Guang’an, was invited to speak at the forum and share LiuGong’s experience in its development in Poland.

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In February, 2012, LiuGong acquired HSW’s civilian machinery division, Dressta, and later its related gears and transmissions plant, ZZN. LiuGong’s acquisition is still the largest in Poland for a Chinese corporation. Since the handover, LiuGong has invested around 140 million USD into the operation, which is now known as LiuGong Dressta Machinery. With the acquisition, LiuGong obtained more than just the manufacturing technology of a full line of crawler dozers; it also gained a foothold to quickly enter the European market. Chairman Zeng Guang’an said, “We are investing and building our operations in Poland into our European headquarters. It includes R&D, purchasing, manufacturing, marketing & sales, service.”

“In the past four and half years, LiuGong has invested heavily to build the core success factors to drive business improvement including technology & product line upgrades, quality improvement, risk management, supply chain improvement, marketing promotion, among others. Today, I am very proud to say, that LiuGong’s resources and support over the last 4 years have allowed our investments in Poland to recover from near bankruptcy to a viable, globally competitive business”, Zeng stated at the forum.

By now, LiuGong’s Polish operations have created 1,280 jobs and recruited new talent from outside of Poland and around the EU. Dressta’s dozer market is expanded in North America, Latin America, and Asia Pacific. Meanwhile, joint research & development work between LiuGong’s Central R & D in China and the R & D team in Poland has driven rapid advances in LiuGong technology capabilities.

Through all of this, LiuGong deeply understands that overcoming the culture differences and working within the community are also keys to its success in Poland. The employees of LiuGong Dressta come from different places around the world including China, Poland, America, Britain, Australia and Turkey. LiuGong has taken great effort to eliminate the culture gaps that exist within these dynamics. Through various team and culture activities, people feel like one company and one family where they belong and are understood creating an outstanding working team environment. Meanwhile, LiuGong is keen to work with the community. In this aspect, LiuGong is cooperating with local colleges to provide internships to the graduates, caring for children’s education, etc. LiuGong Dressta has been honored with the FDI Poland Investor Award and the Best Employee Award.

Source: Branding and Communications