Genie restructures gas sales team

Effective since January 1st 2017, Terex Aerial Work Platforms (AWP) announces the appointment of Lars Raagaard to the position of Sales Director for the Genie® brand in Germany, Austria & Switzerland (GAS region). Based near Copenhagen in Denmark, and reporting directly to Jacco de Kluijver, VP of Sales & Marketing for Terex AWP Europe, the Middle East, Africa and Russia (EMEAR), Lars Raagaard remains responsible for both the Danish and Icelandic market.

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“The GAS market has developed significantly over the last couple of years. To make sure we provide our customers with the responsive level of support they rely on, this new organization is the next step, enhancing the services and lifecycle management of the innovative Genie product offering throughout the GAS region”, says Jacco de Kluijver.

In order to achieve this, Markus Happ looks forward to support strategic customer as Strategic Accounts Manager in Germany and Austria, Uwe Wiedemeier his customer in the North of Germany, and Christian Lohnhardt his customers in South Germany, Austria and Switzerland. They all report directly to Lars.

“I am very satisfied with this new sales set-up and am particularly delighted that Lars has accepted the role of sales director,” continues de Kluijver. “Lars has worked for Genie for over 10 years and in this time has displayed a wealth of experience and displayed strong strategic and analytic skills. Furthermore he has knowledge of the German culture and language having worked for a German company prior to joining Genie.”

“This new structure will ensure that our customers are the centre of our activity, to serve them in an even better way. I am confident that under the supervision of Lars, the team will bring the region to the next level.”