Relationship proves successful between Bell Equipment & ECI JCB across Ireland region

Bell Equipment’s relationship with ECI JCB continues to go from strength to strength, since the leading Irish construction machinery dealer became the main Bell supplier for the Republic of Ireland and Northern Ireland last year. The result has been an increase in Bell machinery sales across the region, with Priority Construction making the most recent purchase.

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Looking to upgrade and expand its dump truck fleet, Priority Construction, a specialist civil engineering company working across Ireland and the UK, has bought two new Bell B30E ADTs from ECI JCB, both of which are being assigned to earth moving tasks, where reliability, efficiency and the ability to deliver low ground bearing pressure will prove essential.

Pat Keating, Contracts Manager at Priority Construction Ltd, explains, “The dependability of Bell Equipment machines is a valuable asset. We have successfully used Bell machines for over 15 years and continue to be impressed with how well they perform and the way in which the company is managed.

“To now have ECI JCB as a Bell Equipment dealer on our doorstep is extremely beneficial. Not only do we have instant access to the new E-series, but we can also take advantage of the knowledge and support of a dedicated and well-respected dealership – and as Ireland’s construction sector is showing signs of growth, this is essential.”

Pat goes on to describe how well the two B30Es are operating, and explains that based on the positive experience and support he has experienced with both the ADTs, he would have no hesitation in buying Bell Equipment machines through ECI JCB in the future.

This comes as pleasing news to Denis Murray, Managing Director of ECI JCB, who comments: “Over our 32 years as a dealer in the plant machine industry we’ve established an unrivalled reputation for customer service and exceptional market knowledge. We pride ourselves on knowing the local industry inside out and have the capability to match machines with our customer’s exact requirements.”

After recognising a market need for ADT machines that could work compatibly alongside the dealer’s JCB excavators, ECI JCB suggested creating an alliance with Bell Equipment to make the E-series, which includes the B25E, B30E, B40E and B50E, more readily available to its expanding market.

These particular Bell Equipment models were considered by ECI JCB to provide the highest ‘as-standard’ spec of any ADT available, which, when combined with impressive warranties, exceptional fuel efficiency and streamlined financing options, presented the dealership with an all-encompassing plant vehicle package – ideal for the needs of its regional customer base.

By combining quality with feasibility, sales of both the Bell Equipment ADT models have been noticeably strong for ECI JCB, with the machines actively sought-after by local clients for use within construction projects across the region.

“The relationship with Bell Equipment has been positive from the outset, and with continuing strong sales, which is a reflection of our exceptional customer commitment, we’re confident that the decision to build this mutually beneficial affiliation was the right one,” concludes Denis.

Nick Learoyd, Managing Director of Bell Equipment UK supports Denis’ positive comments: “With ECI JCB offering the benefits of an affordable leasing programme though Deutsche Leasing, in conjunction with the superb servicing and support provided by Bell, construction companies across Ireland can now readily access improved ADT machines at times when they are most needed.

“We’ve worked closely together to offer a total support package to customers, with ECI JCB carrying its own Bell spares for convenient, off-the-shelf parts availability, while our own Parts and Service Management team can provide servicing solutions to keep machines running longer and more effectively than ever.

“With construction experiencing an encouraging flourish in Ireland across the housebuilding and renewable energy sectors it’s an exciting time for industry; so it’s great news that through ECI JCB companies can more easily source the best machines to achieve results that deliver.”