Shantui SD52-5 and DH17 Type Bulldozers Breakthrough in Russian Market

It is reported that Shantui SD52-5 and DH17 type bulldozers have been fully equipped for delivery, and will be delivered to Russia, which marks that Shantui will realize breakthrough of both machine models in Russian market for the first time. In the first half year of 2016, Shantui has signed contracts of more than two hundred sets of machines accumulatively, and it is predicated that there will be orders of batch equipment in the second half year, and the Russian market is releasing active signal of recovery.  

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At the beginning of 2016, since Shantui signed exclusive distribution agreement with S Company in Russia, the management level of both Parties strengthened mutual visit and reached an agreement in multiple cooperation projects. In order to develop the Russian market better, the subsidiary corporations in Russia conducted market propaganda in multiple activity ways such as exhibition and “visiting major customers” together with distributors to increase market development force and paid special attention to promotion force of new natural gas products, large horse power bulldozers and fully hydraulic bulldozers of Shantui. Meanwhile, Shantui established a large project tracking system to increase survey force on competitive products to meet demand of customers to the greatest extent.

Influenced by rebound of international crude oil price and overall environment that the RUB exchange rate is becoming stable, the Russian market is likely to get better at present, and it is predicated that there will be a relatively big turn in 2017. In recent years, Russian Government vigorously developed construction in fields including infrastructure, traffic, housing and petroleum oil, and Putin also proposed that “In the next 10 years, the road construction amount in Russia should be double, and the development and construction of the Far East and the Pacific should be priority among priorities” in the State of the Union Message. Meanwhile, the 2018 World Cup will be held in Russia, and the Russian Government plans to invest SUR 440 billion into construction of road, infrastructure and port, and will increase investment force in the future. The high consumption amount promotes continuous increasing of Russia in building and engineering machinery demand, which brings good development opportunities for China’s enterprises exploring the engineering machinery market in Russia.