12 March 2015, 09:10
70 suppliers, 1,500 square meters of exhibition space and more than 600 visitors – AGRAVIS Raiffeisen AG's Spring Fair is one of the "must-attend" events on the calendar of the Raiffeisen stores. On 11 and 12 March, the South Hall of the Halle Münsterland Trade Fair and Congress Centre in Münster, Germany transforms itself into an information and communication exchange for store managers and employees of the Raiffeisen stores. This order fair is an important sign post for innovations and trends.
The motto of this year's Spring Fair is "People make the brand". "The goal is to boost brand awareness, to offer customers added value with the Raiffeisen-Markt brand and to acquire and retain customers with brand values," explains Thomas Wiesner, head of the Stores Division at AGRAVIS Raiffeisen AG on the occasion of the order fair. "We can only achieve this goal with the people who promote the brand Raiffeisen-Markt and present it in the region as part of their day-to-day work."
At the trade fair, store managers and employees of the stores can obtain information on a wide range of new products for the coming autumn and winter season. One of the places visitors love to visit frequently is the promotion area for advertising products for the months July to December, which can only be ordered at the trade fair.
On both days of the event, the categories equestrian sport, home & do-it-yourself, animals, textiles and garden present enhancements of store brands and up-to-date novelties from their suppliers. For instance, in the animal segment, the trendsetter was the natural way to feed domestic animals according to the barf concept, which entails feeding dogs and cats raw meat. In the so-called "prey kitchen" - a special barf workshop - the Barf Shop owner Oli Petszokat introduced a series of basic recipes and ways to prepare food.
The autumn trade fair has already been scheduled: The next order trade fair for Raiffeisen stores will be taking place in Münster, Germany on 23 and 24 September.