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ICP Building Solutions Group Introduces STAIN-PROOF® by Dry-Treat

  • STAIN-PROOF® by Dry-Treat is the new brand of world-leading performance sealers and cleaners, reorganized to help contactors select the right products to prep, protect and maintain surfaces

ICP Building Solutions Group (BSG), an industry-leading company with more than 30 brands across numerous industries, announces that the well-respected Dry-Treat brand is now branded STAIN-PROOF® by Dry-Treat.


The STAIN-PROOF line of products offers a full breadth of care and maintenance solutions, including world-leading impregnating sealers and enhancers for natural stone, bricks, pavers, tile, engineered concrete, grout and specialty cleaners. Additionally, the STAIN-PROOF product line incorporates specialized cleaners to keep protected surfaces looking beautiful.

“We are thrilled to bring this new branding to customers across the country,” said Daniele Martin, category marketing manager, STAIN-PROOF. “With the same trusted formulas our customers have come to know, the STAIN-PROOF product line remains a perfect protectant for any stonework you may have.”

The versatile product line can be used for a variety of indoor and outdoor applications in residential and commercial buildings, including building facades, floors, walls, countertops, showers, swimming pool surrounds, patios, garages, kitchens and entertaining areas.

STAIN-PROOF products have been trusted by customers around the world for many years, and the new branding better represents the quality of these products, with the same proven formulas. Now a name that better represents the brand’s performance, STAIN-PROOF products work to combat wear and tear that degrades surfaces through its comprehensive line of solutions. Coupled with a new name comes packing that makes it easier for customers to navigate offerings and better identify which product is best suited for specific applications.  

Within the refreshed product line, customers can now purchase the Premium Impregnating Sealer, Dense Stone Sealer, Porcelain and Quartz Sealer, Waterborne Dense Sealer, Water based Penetrating Sealer, Color Enhancing Sealer, Waterborne Restoration Sealer, 40SK Consolidator and Water Repellent, Acidic Cleaner, SMC Peroxide Cleaner and Cleaner Additive, Alkaline Cleaner, and countertop and floor cleaners. STAIN-PROOF is available through retail dealers and accredited applicators around the globe.

Source: ICP Building Solutions Group (BSG)