JLG® Launches Successful ‘New Perspective’ Hybrid Event

• JLG launched a unique hybrid event on May 9, 2018.

• Every day various groups of Disalers and their customers from Europe, Latin America, Middle East, India and South Africa welcomed.

• You then had the opportunity to see a range of new and award-winning equipment.

JLG Industries, Inc., an Oshkosh Corporation company and leading global manufacturer of mobile elevating work platforms and telehandlers, hosted a unique hybrid event from 9 to 20 May, 2022. Each day, different groups of distributors and their customers from Europe, Latin America, the Middle East, India and South Africa, were welcomed to the New Perspective Live event at the company’s UK location in Leicester, while a virtual event was (and still is) running simultaneously for those unable to attend in person.

Advertisement

Arriving through an impressive bespoke entry that charted the history of the company, guests were entertained by an immersive video experience. They then had the opportunity to see a range of new and award-winning equipment on display and during demonstrations, both inside and outside the building. This included the 670SJ self-levelling boom, X22JP compact crawler boom, 860SJ HC3 boom lift, EC450AJ, the DSP series of stock pickers, the Toucan range, and the ERT and RT scissor lifts.

Keynote presentations were given from the dedicated electrification area, which was flanked by sustainable solutions such as the electric engine conversion kit and the DaVinci® all-electric scissor lift. Visitors could also put their operating skills to the test in a specially created maze game, controlling the DaVinci AE1932 using the JLG Mobile Control phone app.

As the UK is the home of JLG’s low-level access range, these products were featured prominently in the line-up. Guests were invited to take tours of the factory, see the paint line via a live video feed, and view the low-level access demo area from an elevated position on a specially built platform.

Artur Stala, Health and Safety manager of ISG, based in Germany, said: “I’m impressed by the new factory and the new equipment. I see the progress made in five years since we started using their low-level access equipment. Today has been very professional, well organised, and the information and communication we have received was perfect!”

Pedro Torres, general manager of Riwal, concluded: “The New Perspective – it’s a good event. We have seen the electrification initiatives and the engine conversion kit. I know it well because I was here a month ago for the New Perspective onboarding event. We now came back with plenty of customers, from many countries and I have a good perception that they are really learning and enjoying it, so it’s really good.”

Doing things differently

For those unable to attend the New Perspective event in person, the virtual event continues to run, offering a hub of content in 4 different zones: core products, low-level access equipment, electrification solutions and customer care. You can explore products through AR functionality and engaging videos as well as ask questions of JLG experts. Customer care is a key focus, with service, maintenance, warranty and digital solutions showcased.

Karel Huijser, JLG general manager and vice president for EMEAIR, commented: “We wanted to cater equally to all audiences with our New Perspective event. It’s great to see that the demand for live events is back, while the demand for virtual environments is still high. That is why we went hybrid.