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Jeff Heep Promoted to VP of Service and Maintenance

An Acme Lift Co. veteran, Jeff Heep, has been promoted to vice president of service and maintenance, bringing his high service standards to the company’s re-rental fleet of the largest aerial work platforms and telehandlers throughout North America.

“Jeff has been in the trenches since 2004 with Acme Lift’s equipment, and he places top priority on our customers,” said Mike Crouch, Acme Lift president and chief operating officer. “He’s affectionately known as our ‘MacGyver,’ proving over the years to be an essential link between our customers’ needs and our success in building the world’s largest wholesale rental company and the leading re-renter of the biggest boom lifts.”

Heep, who has been based in Texas as rental and product support manager for Acme Lift’s Gulf Coast region, has worked in the equipment rental business since 1981. He has a reputation for providing customers with quality boom lifts and telehandlers, making Acme Lift the go-to place for retail rental companies needing those machines.

“My primary focus is to take care of our customers’ needs and get the job done,” Heep said. “I have prided myself in getting to know all our customers in the Gulf Coast region, personally connecting with them and providing them the best service. Now I’m looking forward to doing that throughout the United States and Canada.”

Heep has worked for various rental companies including Ameco and NationsRent, now Sunbelt Rentals. Before joining Acme Lift, he worked for JLG Industries Inc. for four years, working on trade-in packages and providing service training and quality maintenance at JLG’s service center in Houston.