.png)
Of the total 52,644 replies received in LECTURA online survey from 8th September to 15th November, Hitachi received 817 reviews from 95 countries from all around the world. Most replies were received from the United Kingdom, followed by the United States in second place and Australia.
Over a half of the survey participants, 51.2%, consider Hitachi to be a premium (top tier) brand. Medium brand rating was the choice for 25.2% of people. Nevertheless, 23.6% of the survey respondents stated that the Japanese manufacturer is rather a basic brand. On a 5-point scale, the average rating equals 3.55 points.
The regional results of the brand rating reveal very interesting findings. The highest percentage of respondents who marked Hitachi as the premium brand come from South America: over 72.7% of people. Asia, the region of the company's origin, shows that over 43% of surveyees described Hitachi as the premium brand. On the other hand, almost 39% of respondents claimed that the manufacturer is a basic brand, outlining high expectations and demands from the Asian customers.
The demographic diversity of the most satisfied visitors confirms the popularity of the brand throughout the world as the users come from Germany, Poland, Czechia, Serbia, Kazachstan, Chile or e.g. Guatemala.
| Frequencies | Percent | |
|---|---|---|
| Premium brand | 418 | 51.2% |
| Medium brand | 206 | 25.2% |
| Basic brand | 193 | 23.6% |
| Total | 817 | 100% |
| Premium brand | Medium brand | Basic brand | ||||
|---|---|---|---|---|---|---|
| N | % | N | % | N | % | |
| Europe | 156 | 50.5% | 89 | 28.8% | 64 | 20.7% |
| Asia | 64 | 43.2% | 26 | 17.6% | 58 | 39.2% |
| Africa | 27 | 55.1% | 12 | 24.5% | 10 | 20.4% |
| North America | 85 | 49.7% | 48 | 28.1% | 38 | 22.2% |
| Oceania | 78 | 60.5% | 29 | 22.5% | 22 | 17.1% |
| South America | 8 | 72.7% | 2 | 18.2% | 1 | 9.1% |
| Total | 418 | 51.2% | 206 | 25.2% | 193 | 23.6% |
According to the results, people perceive Hitachi as a brand with a quite strong dealership network as almost 77% of respondents rated the manufacturer’s dealership network somewhat satisfactory or better. Moreover, almost 28% of survey participants gave the highest possible ranking - very satisfactory. Another 32.4% of people see the brand having a satisfactory network of dealers in their country. On the other hand, 8.8% of customers would appreciate a massive expansion of the dealer network as they selected a very unsatisfactory rating.
Regarding specific countries and regions, the most satisfied customers come from Scandinavian countries (Finland, Sweden), China, Australia, Hungary, Bulgaria, Tanzania or Nigeria.
| Frequencies | Percent | Valid percent | ||
|---|---|---|---|---|
| Valid | Very satisfactory | 41 | 4.6% | 27.7% |
| Satisfactory | 48 | 5.4% | 32.4% | |
| Somewhat satisfactory | 25 | 2.8% | 16.9% | |
| Somewhat unsatisfactory | 17 | 1.9% | 11.5% | |
| Unsatisfactory | 4 | 0.4% | 2.7% | |
| Very unsatisfactory | 13 | 1.2% | 8.8% | |
| Total | 148 | 16.6% | 100% | |
| Missing | 745 | 83.4% | ||
| Total | 893 | 100% |
Get the latest, personalized news right from your inbox. Subscribe to our weekly newsletter.
Copyright © 1984-2025 LECTURA GmbH Verlag + Marketing Service. Alle Rechte vorbehalten.
