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Takeuchi in LECTURA online Brand Survey

Of the total 52,644 replies received in LECTURA online survey from 8th September to 15th November, Takeuchi received 397 reviews from 16 countries worldwide. Most replies were received from the United States, followed by the United Kingdom in second place and Australia.

How do you consider this brand to be in general?

According to the results, Takeuchi is being perceived mainly as a premium brand: 51.9% of those who participated in the survey have a very good opinion about it. The other half is split between those who see it as a medium brand (29.5%) and the rest who see it as a basic one (only 18.6%).

On a scale from 1 as the basic level to 5 as the premium level, Takeuchi registered a score of 3.66, which shows that people are perceiving the brand quality on upper levels. This means that 5 from 10 survey respondents rated the brand as of premium quality, and only 2 from 10 people rated the brand as of a basic quality.

In order to get more insights about how they perceive the Japanese manufacturer, let’s see from which parts of the world are the respondents that rated the brand.

Not surprisingly at all, the best evaluation that Takeuchi received, according to the graphic below, came from respondents in Asia: 71.4% of them stated they find the brand premium, which is understandable, due to its continent of origin. Other good reviews were received from people from Oceania (61.5%) and Europe (57.3%) who also rated the brand as premium, followed closely by North America with 41.7%. But what did come as a surprise is that no respondent from Africa or South America rated the brand. This might mean that Takeuchi is not very well represented in these two specific continents but this aspect can be looked at as one with big potential when it comes to the expansion of the brand’s dealer network.

However, although most Asian people that did respond to the survey stated that they find Takeuchi to be a premium brand, there were also a few (14.3%) that did not share the same opinion and labeled it as basic. The same happened to some respondents from Europe (20.2%) and some from North America (18.5%) who also see Takeuchi the same way.

How would you rate this brand's dealership network in your country?

The answers to this question revealed that Takeuchi's dealership network with all that implies (product portfolio, services, etc.) is, in general, well represented globally, in people’s opinion. Almost half of those questioned (43.9%) rated Takeuchi’s dealers in their country of origin as very satisfactory, and another important part (33.3%) said that they are satisfied and have nothing to complain about, which shows that the Japanese manufacturer’s dealers are doing a great job in representing the brand in their relation with the customers. This general opinion is also confirmed by the very small percentage of surveyees who reviewed it as being very unsatisfactory - only 7% - and those who rated it as very unsatisfactory (just 1.8%).

Regarding specific regions and countries, the most satisfied respondents come from Europe (Czech Republic, Finland, Latvia, Portugal, Sweden, Ireland and the United Kingdom) and Australia. On the other hand, there are still a couple of countries (for example, Canada) showing that there is still room for improvement. Also, there are many countries from which we lack the data.

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