International BOMAG GmbH Equipment news & information

BOMAG GmbH in LECTURA online Brand Survey

Of the total 52,644 replies received in LECTURA online survey from 8th September to 15th November, Bomag received 364 reviews from 79 countries from all around the world. Most replies were received from the United States, followed by the United Kingdom in second place and Canada/Indonesia/South Africa in divided 3rd place.

How do you consider this brand to be in general?

The vast majority of the survey’s respondents (52.5%) claim that Bomag is a brand of premium quality. Another 25.8% consider it as being medium and 21.7% of respondents think that Bomag is rather a brand of basic quality. On a scale from 1 as the basic level to 5 as the premium level, the mean value 3.62 represents people perceiving the brand quality on upper levels. Simply 5 from 10 survey respondents rated the brand as of premium quality, and only 2 from 10 people rated the brand as of a basic quality.

As the above-presented results are gathered from people from all continents, it is interesting to see the differences in the brand evaluation in different regions. On a scale from 1 (basic brand) to 5 (premium brand), the best evaluation was received, as the graph depicts, from South American (75%) and African (72.1%) countries where people described the German manufacturer as a premium brand. A similar rating, but with relatively smaller results in terms of percentages, was received from Europe (57.4%) and North America (47%) who also think that Bomag is a premium brand. At the opposite pole, respondents from Asian (41.4%), European (20.5%) and North American (20%) countries claimed that Bomag is a basic brand.

How would you rate this brand's dealership network in your country?

According to the survey results, Bomag’s dealership network is, in general, perceived by the respondents as very satisfactory (48.6%), followed by those who rated the brand’s dealership possibilities in their country as satisfactory (37.1%). This shows that most of Bomag’s customers are pleased with the professional experience of the brand’s dealers in their country of origin and that they find the products and services reliable and of good quality.

However, 11.0% of them think that there is space for improvement and rated the German manufacturer’s dealers in general as unsatisfactory. Also, another 8.6% think the company’s dealership is very unsatisfactory.

Regarding specific regions and countries, the most satisfied respondents come from Europe (Bosnia and Herzegovina, and Ireland), South America (Brazil, Peru and Mexico), Asia (China, Saudi Arabia, Sri Lanka and Pakistan) and Africa (Egypt, Nigeria and Ivory Coast). On the other hand, there are still a couple of countries (for example, Somalia) showing that there is still room for improvement. Also, there are many countries from which we lack the data.

Where do you mostly look for information about this brand and its products/services?

According to 37.5% of respondents, the most frequently used source of information about Bomag is its own website. This reflects the reliability and guarantee of up-to-date articles and news on the manufacturer’s webpage. The second most popular source of data among Bomag’s audience are equipment specification portals/encyclopedias indicated by 25% as the second source of information for people who search relevant data about the brand’s machines.

Their own network of contacts (18.8%) and specialized media (15.6%) are only the third and the fourth option indicated by the surveyees, when they need to find relevant info about the brands products and services.

This shows that, although the importance of specialized magazines and digital media is still quite big among the survey’s audience, more respondents choose to rely on their own sources and use the contacts they gathered on Bomag’s conferences, events or business meetings.

To sum up, respondents clearly showed the biggest interest in digital possibilities (website) regarding the acquisition of information for Bomag machines, which means that they find this particular source as being the most trustworthy and with the most relevant info as it comes from the manufacturer itself.

Which one? (Specialized media + Equipment specs portals/encyclopedias)

As analyzed in the previous question result, 15.6% of respondents prefer to look up information about Bomag in specialized media and 25% on equipment specs portals and encyclopedias. When asked to specify such portals and media, all the survey’s participants (100%) picked without a doubt LECTURA prior to any other source, which means that 10 out of 10 users prefer our portal. We are happy with this finding that supports the fact that our audience has grown by 50% in the last two years and that LECTURA BuyersGuide is currently visited by over 1.2 million users per month.

How do you consider this brand to be visible in the media?

The majority (41.7%) of surveyees claimed that Bomag is frequently visible in various kinds of specialized media. There is no doubt that the German brand’s representatives consider visibility among media as being of high importance, be it either printed or digital ones. Moreover, 19.4% of participants stated that Bomag is frequently visible in one of specialized media and 16.7% of respondents indicated the brand to be at least sporadically visible in just one of specialized media – bringing the total brand awareness in specialized media to 77.8%.

Only 22.2% of the respondents claimed that the manufacturer has no visibility in specialized media at all. This may simply mean that maybe they did not come across such kinds of publications recently and also that the brand’s presence in this very specific type of media can definitely be improved in order to raise awareness among its targeted audience.

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