LECTURA GmbH Equipment news & information from America

Newsletter

Thousands of our long-time subscribers can no longer imagine their week without a regular dose of news from the world of heavy machinery. Just as our website is bilingual, we also send our newsletter in two languages - traditionally in English and German.

This is the only way we can effectively communicate what is happening heavy machinery industry to our international audience. Although our Newsletter focuses mainly on news from the construction industry, readers interested in news from the agricultural sector, transportation, material handling or lifting and access will also find it useful.

Weekly Overview

For some, a daily dose of news may be just too much. For those readers who only need a quick overview once a week, we have a Weekly Overview service. As the name suggests, after signing up for it, subscribers will receive a weekly list of the main news from the previous week, sorted into individual days (always 2 messages per day).

This service is again available in both English and German. The weekly overview of news from the world of heavy machinery in English is always available on Friday evenings and subscribers in German can look forward to this overview on Monday evenings.

DigiMessenger e-Magazine

Our digital construction magazine is bilingual (EN/DE) and published quarterly since 2020. It combines a traditional magazine layout with digital distribution and attracts over 25,000 readers per issue. LECTURA is visited by 1.3 million professional users every month, searching for heavy machinery data. We identify their interest based on the behaviour and provide them with contextual information in the corresponding issue of the magazine.

Thus, copies of the magazine are being digitally delivered especially to end-users and other professionals, that have been sourcing product information around construction, lifting and access, rental, material handling, recycling or transportation in order to assure the highest relevance of information.

Social Media

Follow LECTURA on social media and join more than 10,000 followers who already do so! We post daily updates about heavy machinery on Facebook and Linkedin. You will find various content such as articles, (live)interviews, market overviews, product launches, reports or studies.

You can also check our Instagram profile for impressions from trade fairs and industry events or subscribe to our YouTube channel and browse through more than 150 videos.

Surveys

Run your own market research with LECTURA Surveys, ask both your actual and potential customers what their needs, opinions and expectations are, and get a clear image on where you really stand.

With LECTURA Surveys you can choose and target highly relevant, distinct industry profiles with more than 200,000 machine categories and 13 languages. Read the latest LECTURA Surveys reports and find out what is the opinion of industry professionals on key topics of the industry!

Rapid traffic growth in 2020

In 2020, Millions of professionals visited our ultimate buyers guide in order to research construction, agricultural, material handling, transportation, and other heavy machinery equipment. More precisely, a professional user sourced data from LECTURA every 3.5 seconds!

New product: DigiMessenger

In 2020, LECTURA launched its bilingual digital construction magazine, the DigiMessenger. It combines the best of two worlds – a classical magazine format and a digital distribution. Readers can find valuable information from the heavy machinery industry every 3 months both in German and English. Each issue attracts up to 30,000 readers.

New service: Surveys

Since the launch in 2020, LECTURA has run tenths of online surveys and published several corresponding reports with survey results. Our engaging professionals deliver us hundreds of replies daily. More than 500,000 people have participated in our market surveys within the last 12 months.