Virtual Product Experience 4.0

This channel offers exciting and tangible insights into practical application examples as well as technological and commercial backgrounds related to virtual product experiences and machine presentations. LECTURA and VuFrame have been officially cooperating in this innovative field since 2024.

Experience live how machines will be brought to digital life in 2025 - visit us at the following events:

• bbi Tagung - Virtual 3D models can be used in a variety of ways: from the pure presentation of machines to application consultations and training courses. Chris Domagala from LECTURA GmbH will show how the industry can utilise the trend towards ‘gamification’ in a practical way. The forum for the access platform industry is on the bbi's event agenda every year at the beginning of the year and the next forum will take place on 20 and 21 February 2025 in Friedewald.

• VDBUM Großseminar - ‘Shaping change’ - this is the motto and claim of the 53rd major seminar organised by the Association of the Construction Industry, Environmental and Mechanical Engineering (VDBUM) from 11 to 14 February 2025 at the Sauerland Stern Hotel Congress Centre in Willingen. The first-class line-up of keynote speakers, including Chris Domagala from LECTURA GmbH, will offer more than 1,000 experts and managers the tools they need to tackle the challenges ahead.

• bauma 2025 - Join LECTURA at bauma 2025 during April 7-13, at the world’s largest heavy machinery trade fair, and experience the future of heavy machinery intelligence service! Our booth EWE.22 (located directly at the West Entrance) will showcase a modern and digital presentation of industry insights, designed to keep you informed and inspired. Dive into the details with our innovative machine displays, featuring 3D technology and VR experiences that bring the world of heavy equipment to life like never before.