SmartVu: Not Just a Vision for the Future, But Practical Value for Today

This channel offers tangible insights into practical application examples and technological backgrounds related to virtual product experiences. LECTURA and Vuframe have been partnering in this innovative field since 2024.

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Experience live how machines will be brought to digital life in 2025 - visit us at the following events:

• bbi Tagung - February 20-21 2025 in Friedewald.

• VDBUM Großseminar - February 11-14 in Willingen.

• bauma 2025 - April 7-13, stand EWE.22 in München.

We all know the feeling: hardly a day goes by without hearing buzzwords like Metaverse, Digital Twin, or Extended Reality. Often, these involve expensive technologies that promise more than they deliver. Honestly, the construction machinery industry doesn’t need experimental solutions—it needs practical tools that make daily tasks easier.

This is exactly where SmartVu comes in. Instead of relying on highly complex future technologies, we utilise something that has already proven itself millions of times over: the development tools of the gaming industry. Sound unusual? Perhaps. But think about it: modern video games have been rendering complex 3D worlds smoothly and realistically for years—and all this on standard computers and smartphones.

Now, we’re using this mature technology for the virtual presentation of construction machinery. The best part? It works instantly and anywhere. No special headsets, no expensive hardware, no complicated installations. Just start and go.

In practice, this means you can showcase your machines directly to your customers without the need to transport them physically. This not only saves time and money but also opens up completely new opportunities. One example? Imagine your customer suddenly becomes interested in a different machine variant. No problem—a few clicks, and you’re presenting the desired version. Try doing that with a physical machine!

The cost savings are no distant promise. With reduced transport costs, less travel, and faster sales closures, SmartVu often pays for itself within just a few months. Best of all: you can start small. Test SmartVu with a few machine models first, and then gradually expand your digital portfolio.

And here’s another benefit: SmartVu is as easy to use as any modern app. Your employees don’t need training or IT expertise. If they can operate a smartphone, they can use SmartVu.

One might say that SmartVu is the sensible alternative to all the exciting but often impractical promises of digitalisation. It’s not experimental technology—it’s a mature tool that’s already proving its worth in many companies today.

How Does LECTURA Fit Into the Picture?

LECTURA, a leading provider of market data and digital solutions for the construction machinery industry, complements SmartVu perfectly. With over 40 years of experience and a platform visited by more than 1.5 million users every month, LECTURA provides an indispensable foundation for integrating and utilising such innovative technologies.

A real-world example: the combination of SmartVu with LECTURA’s extensive data allows for even more detailed presentations of your machines. Customers are not only visually impressed but can also access technical data, comparisons, and specifications with a single click. At bauma 2025, LECTURA, together with SmartVu, will demonstrate this synergy live, showing how virtual product experiences can revolutionise sales and customer communication.

With SmartVu and LECTURA, you have access to a solution that is not only modern but also proven and sustainable. Together, we demonstrate that digital transformation doesn’t have to be complicated or expensive—above all, it must be practical and effective.

⚡"Ready to transform how your equipment is experienced?
      Let’s connect and make it happen!"