Komatsu Construction Equipment news & information

Komatsu in LECTURA online Brand Survey

Of the total 52644 replies received in LECTURA online survey from 8th September to 15th November 2021, Komatsu received 2158 reviews from 142 countries from all around the world. That makes Komatsu the third most often reviewed brand in this survey. Most replies were received from the United States, followed by Australia in second place and Indonesia (United Kingdom).

How do you consider this brand to be in general?

In the LECTURA Brand survey, the majority of respondents (48.8%) marked Komatsu as athe premium brand. Approximately 27% of survey participants rated the Japanese manufacturer as a medium brand. On the contrary, close to 24% of surveyees see Komatsu as a basic brand. The average global brand evaluation has therefore reached 3.5 stars out of 5.

Looking at the results from specific regions, Komatsu ranked the best among survey respondents from Oceania, Africa and also South America. On the other hand, 32% of surveyees based in Asia think that Komatsu is a basic brand. Considering the manufacturer’s place of origin, this may be a quite surprising result showing the demandingness of Asian customers.

	Frequencies	Percent
Premium brand	1,053	48.8%
Medium brand	590	27.3%
Basic brand	515	23.9%
Total	2,158	100%

How would you rate this brand's dealership network in your country?

The survey participants rated Komatsu’s dealership network in their country very well - almost 91% of them stated that they are somewhat satisfied or better. Moreover, 40.5% respondents claimed that they were very satisfied with the dealership network. On the other hand, the remaining 9.1% of surveyees suggested that they still lack a sufficient dealership network in their country. Moreover, 2.3% of people gave Komatsu the worst ranking (very unsatisfactory) regarding the topic. Nevertheless, the overall results indicate a high score of 4.99 points on a 6-point scale on average for Komatsu.

Comparing specific regions and countries shows that respondents from Europe (with the exception of eastern Europe), North America, Brazil, Australia, Southeast Asia, Southeast Africa and the Middle East are the most satisfied. On the other hand, survey participants from South America, Central and West Africa, Eastern Europe, Russia and China seem to be the least satisfied with the company’s dealership network in their countries or regions.

Would you like to see our reports? Click here!