Truth Comes Easier Without Judgment: Why Anonymous, Voluntary Surveys ...
Quality Parts at a Click? Why Buyers Still Trust OEMs Over Online Channels
The Best Machines Run on Trusted Hearts: Global vs. Regional Engine Preferences
Catch People When They Care Most: How Embedded Surveys Drive High Participation
Who Owns the Market — and Who Owns the Mind? Why Brand Association Matters ...
Weekly overview 15.12. - 19.12. 2025
Interesting news from recent days.
LECTURA Specs Surpasses 200,000 Models Listed
LECTURA Specs, the industry-leading machine data platform from LECTURA GmbH, has ...
A New Era: AUSA’s Next Chapter Begins with JLG
When JLG welcomed AUSA into the Oshkosh Corporation Access segment in late 2024, it ...
Weekly overview 17.11. - 21.11. 2025
Big Insights Need a Big Audience: Why Reach Defines the Quality of Market Data
In any industry, the value of a survey depends on the ...
Data on Paper, Decisions on Gut: Why Fleets Still Struggle With Digitalization
Digital fleet management tools have become ...
Forecasting with Precision: The New Era of Data-Driven Machinery Valuation
The secondary machinery market—encompassing construction, ...
A Smarter Way to Tackle ESG: LECTURA’s Reporting Solutions for Europe’s Equipment Financiers
In the EU—nowhere more so than in ...
A comparative look at how usage influences depreciation across brands
Evaluating equipment from Chinese brands can be ...
JTLM 2025 – Global technical experts unite to navigate evolving sustainability and digital regulations
The 35th edition of the ...
Guillaume Schaeffer, new director of tradeshows INTERMAT, SITEVI and SOLUTRANS at Comexposium
Guillaume Schaeffer has been appointed ...
Weekly overview 7.4. - 11.4. 2025
Let's see what happened this week in the world of heavy machinery!
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BrandSurvey 2023
Residual Value Study of 4WD Tractors
BrandSurvey 2022 - Komatsu
BrandSurvey 2022 - JCB
BrandSurvey 2022 - Caterpillar
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