Quality Parts at a Click? Why Buyers Still Trust OEMs Over Online Channels
The Best Machines Run on Trusted Hearts: Global vs. Regional Engine Preferences
Catch People When They Care Most: How Embedded Surveys Drive High Participation
Who Owns the Market — and Who Owns the Mind? Why Brand Association Matters ...
Weekly overview 15.12. - 19.12. 2025
LECTURA Specs Surpasses 200,000 Models Listed
LECTURA Specs, the industry-leading machine data platform from LECTURA GmbH, has ...
Volvo Trucks launches the 14-tonne Volvo FL Electric – tailor-made for city transports
Volvo’s popular battery-electric medium ...
Tele Radio Celebrates 70 Years of Wireless Innovation
Seventy years in business – not many industrial companies can claim that ...
Product launches of October: part 2 (Wirtgen cold milling machines, Manitou telehandlers, Trelleborg tires, and more)
Check the full ...
Weekly overview 24.11. - 28.11. 2025
Interesting news from recent days.
Product launches of October: part 1 (Hamm rollers, CIBER mixing plants, CASE IH tractors, and more)
Check the full list of new heavy ...
Weekly overview 17.11. - 21.11. 2025
Big Insights Need a Big Audience: Why Reach Defines the Quality of Market Data
In any industry, the value of a survey depends on the ...
Data on Paper, Decisions on Gut: Why Fleets Still Struggle With Digitalization
Digital fleet management tools have become ...
Volvo Trucks launches world-first stop/start engine technology to save fuel and CO2
Volvo Trucks introduces a new generation of its ...
Product launches of September: part 2 (Vögele pavers, New Holland round balers, Steyr tractors, and more)
Check the full list of ...
Weekly overview 13.10. - 17.10. 2025
Read interesting news from the last week.
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BrandSurvey 2023
Residual Value Study of 4WD Tractors
BrandSurvey 2022 - Komatsu
BrandSurvey 2022 - JCB
BrandSurvey 2022 - Caterpillar
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