Kubota Equipment news & information from Europe

Kubota in LECTURA online Brand Survey

Of the total 52,644 replies received in LECTURA online survey from 8th September to 15th November 2021 Kubota received 1,402 reviews from 89 countries from all around the world. Most replies were received from the United States, followed by the United Kingdom in second place and Canada.

How do you consider this brand to be in general?

More than a half of the survey respondents, 54.6%, consider Kubota to be a premium (top tier) brand. Medium brand rating was the choice for 27.7% of people. Only 17.7% of the survey participants claimed that the Japanese manufacturer is rather a basic brand. On a 5-point scale, the average rating equals 3.74 points.

The general global results, however, usually differ to some point from the regional results. The highest percentage of respondents who marked Kubota as the premium brand come from Africa: over 64% of people. Asia, the region of the company's origin, shows that over 53% of surveyees described Kubota as the premium brand. On the other hand, almost 21% of respondents claimed that the manufacturer is a basic brand, indicating high expectations from the Asian customers.

On a country-specific level, the diversity of the most satisfied visitors supports the vision of the popularity of the brand throughout the world as they come from Switzerland, Brazil, Turkey or Thailand.

	Frequencies	Percent
Premium brand	766	54.6%
Medium brand	388	27.7%
Basic brand	248	17.7%
Total	1402	100%

How would you rate this brand's dealership network in your country?

The general data show that people perceive Kubota as a brand with a strong dealership network as almost 89% of respondents see the manufacturer’s dealership network somewhat satisfactory or better. Moreover, close to 42% of survey participants gave the highest possible ranking - very satisfactory. Another 37.8% of people see the brand having a satisfactory network of dealers in their country. Only 3.6% of customers would appreciate a massive expansion of the dealer network.

Regarding specific countries and regions, the most satisfied customers come from North America, Australia, Asia (China, Japan, India) and also Scandinavian countries, South-East Europe, Great Britain or Egypt.

		Frequencies	Percent	Valid percent
Valid	Very satisfactory	82	5.8%	41.8%
	Satisfactory	74	5.3%	37.8%
	Somewhat satisfactory	18	1.3%	9.2%
	Somewhat unsatisfactory	13	0.9%	6.6%
	Unsatisfactory	2	0.1%	1.0%
	Very unsatisfactory	7	0.5%	3.6%
	Total			100%
Missing		1206	86.0%
Total		1402	100%

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