International Agriculture Equipment news & information | Page 5 | LECTURA Press

Weekly overview 12.1. - 16.1. 2026

Weekly overview 12.1. - 16.1. 2026

Product launches of December (DEVELON excavators, CASE IH headers, Komatsu loaders, and more)

LECTURA GmbH Europe, Asia, International

Product launches of December (DEVELON excavators, CASE IH headers, Komatsu ...

Heavy machinery buyers know that a machine is only as reliable as its weakest component.

LECTURA GmbH International

Quality Parts at a Click? Why Buyers Still Trust OEMs Over Online Channels

The engine is the heart of every machine

LECTURA GmbH International

The Best Machines Run on Trusted Hearts: Global vs. Regional Engine Preferences

Embedded surveys combine speed, context, and precision

LECTURA GmbH International

Catch People When They Care Most: How Embedded Surveys Drive High Participation

Surveys often reveal that brands compete in the buyer’s mind with different companies than expected

LECTURA GmbH International

Who Owns the Market — and Who Owns the Mind? Why Brand Association Matters More Than You Think

Market share tells one story. Brand ...

Weekly overview 15.12. - 19.12. 2025

LECTURA GmbH International

Weekly overview 15.12. - 19.12. 2025

Interesting news from recent days.

LECTURA Specs: 200,000 models and counting

LECTURA GmbH International

LECTURA Specs Surpasses 200,000 Models Listed

LECTURA Specs, the industry-leading machine data platform from LECTURA GmbH, has ...

Weekly overview 8.12. - 12.12. 2025

LECTURA GmbH Europe, America, International

Weekly overview 8.12. - 12.12. 2025

Interesting news from recent days.

Product launches of November: part 1 (Bobcat forklifts, CASE IH round balers, John Deere tractors, and more)

LECTURA GmbH Europe, America, International

Product launches of November: part 1 (Bobcat forklifts, CASE IH round balers, John Deere tractors, and more)

Check the full list of ...

Product launches of October: part 2 (Wirtgen cold milling machines, Manitou telehandlers, Trelleborg tires, and more)

LECTURA GmbH Europe, America, International

Product launches of October: part 2 (Wirtgen cold milling machines, Manitou telehandlers, Trelleborg tires, and more)

Check the full ...

Weekly overview 24.11. - 28.11. 2025

Weekly overview 24.11. - 28.11. 2025

Interesting news from recent days.

Product launches of October: part 1 (Hamm rollers, CIBER mixing plants, CASE IH tractors, and more)

LECTURA GmbH Europe, International

Product launches of October: part 1 (Hamm rollers, CIBER mixing plants, CASE IH tractors, and more)

Check the full list of new heavy ...

Weekly overview 17.11. - 21.11. 2025

LECTURA GmbH International

Weekly overview 17.11. - 21.11. 2025

Interesting news from recent days.

Broad audience = deep insights

LECTURA GmbH International

Big Insights Need a Big Audience: Why Reach Defines the Quality of Market Data

In any industry, the value of a survey depends on the ...

Riverlea Cotton boosts irrigation efficiency with Volvo Penta engines

Volvo Penta Europe, Asia, International

Riverlea Cotton boosts irrigation efficiency with Volvo Penta engines

To maximize performance and fuel efficiency, Riverlea Cotton ...

New Holland T7.440 XD

New Holland Agriculture Europe, International

New Holland Enters New Tractor Category with Powerful T7 XD: Designed with Versatility that Answers Global Challenges

New Holland is ...

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