International Material Handling Equipment news & information

LECTURA GmbH International

Weekly overview 23.3. - 27.3. 2026

Interesting news from passed week in heavy machinery industry.

LECTURA GmbH Europe, America, International

Product launches of February: part 1 (DEVELON excavators, Bobcat attachments, John Deere tractors, and more)

Check the full list of ...

LECTURA GmbH

Weekly overview 9.3. - 13.3. 2026

See the latest innovations from the machinery world.

Sinoboom International

Sinoboom Secures Landmark Exclusive Distribution Agreement in Morocco

Sinoboom is proud to announce a landmark and historic ...

LECTURA GmbH

Weekly overview 23.2. - 27.2. 2026

See the latest innovations from the machinery world.

LECTURA GmbH Europe, America, International

Product launches of January (Hamm digital solutions, Bobcat generators, Wirtgen news, and more)

Check the full list of new heavy ...

LECTURA GmbH International

Weekly overview 16.2. - 20.2. 2026

See the latest innovations from the machinery world.

LECTURA GmbH International

Another Size Doesn’t Fit All: How Tire Brand Leadership Depends on Segment and Region

When it comes to heavy-equipment tires, the ...

LECTURA GmbH International

DigiMessenger Issue 22: Electrification & Emission Control

The construction and machinery industry has talked about electrification ...

LECTURA GmbH International

Sales Stuck? Start by Introducing Yourself: Why Awareness, Not Product Quality, Often Blocks Growth

In competitive machinery ...

LECTURA GmbH International

Sales Figures Don’t Tell the Whole Story: Why Soft Data Explains Hard Data

Sales numbers are often treated as the ultimate measure ...

LECTURA GmbH International

Who Pays for Safety? How Surveys Reveal Gaps in Workwear Responsibility

Protective workwear is a fundamental part of safety in ...