International Material Handling Equipment news & information

LECTURA GmbH Europe, Asia, International

Product launches of December (DEVELON excavators, CASE IH headers, Komatsu loaders, and more)

Check the full list of new heavy ...

LECTURA GmbH International

Quality Parts at a Click? Why Buyers Still Trust OEMs Over Online Channels

E-commerce has transformed many industries, but in the ...

LECTURA GmbH International

The Best Machines Run on Trusted Hearts: Global vs. Regional Engine Preferences

In the heavy machinery industry, the engine is often ...

LECTURA GmbH International

Catch People When They Care Most: How Embedded Surveys Drive High Participation

The best moment to ask for feedback is the one when ...

LECTURA GmbH International

Who Owns the Market — and Who Owns the Mind? Why Brand Association Matters More Than You Think

Market share tells one story. Brand ...

LECTURA GmbH International

Weekly overview 15.12. - 19.12. 2025

Interesting news from recent days.

LECTURA GmbH International

LECTURA Specs Surpasses 200,000 Models Listed

LECTURA Specs, the industry-leading machine data platform from LECTURA GmbH, has ...

Anmopyc Europe, America, International

A New Era: AUSA’s Next Chapter Begins with JLG

When JLG welcomed AUSA into the Oshkosh Corporation Access segment in late 2024, it ...

LECTURA GmbH Europe, America, International

Weekly overview 8.12. - 12.12. 2025

Interesting news from recent days.

LECTURA GmbH Europe, America, International

Product launches of November: part 1 (Bobcat forklifts, CASE IH round balers, John Deere tractors, and more)

Check the full list of ...

LECTURA GmbH Europe, America, International

Product launches of October: part 2 (Wirtgen cold milling machines, Manitou telehandlers, Trelleborg tires, and more)

Check the full ...

LECTURA GmbH

Weekly overview 24.11. - 28.11. 2025

Interesting news from recent days.