AUSA innovates also in After Sales

In January 2015 AUSA has presented an innovative After Sales concept, which will be offered to AUSA’s customers during the current year. The After Sales concept is based on the new 3.0 industry which is been currently developed and it outsprings from the futuristic artificial intelligence, which allows to take a proactive approach, rather than a reactive approach when talking about service and maintenance.

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Mr. Rogelio Tornero, AUSA’s responsible to develop and implement the new AUSA After Sales concept comments: “this new After Sales concept is total breakthrough to the previous model; the new AUSA After Sales model is employing the new technologies to obtain data and actions that benefit the customer’s satisfaction, since the data that is being generated allows to outline activity patrons, which allow us to understand better what, when and how the customer wants or needs. In relation to After Sales, this new approach means that the machines are constantly sending information to our HQ, allowing us to monitor a machine, and allowing us to know if the machine will need a maintenance service or if the machine is likely to suffer a brake down. This flow of information is futuristic, since it allows you to know what will happen in the near future, and take corrective actions. Therefore changing from a reactive approach to a proactive one, shortening the reaction times, decreasing downtimes and cost of ownership, as well as increasing the customer satisfaction”.

During the second half of January’15 AUSA has carried out the first technical trainings, mainly to explain how the workflow will be developed. Mr. Josep Soler, AUSA DACH & Benelux Manager comments: “once more we want be the upfront runner, setting up new standards and working methods, and this time not only launching machines, but services. I am fully confidence that this change from reactive to proactive means more than such a few words, means a developments a of completely work flow, and when properly explained the German customer are going to be the first ones to benefit from it. As machinery owners are worried in decreasing downtimes, this new service will allow them to achieve more productive standards, and focus them on their core business, and not in worrying about when comes the next break down, since with this new After Sales approach, the uncertainties are being reduced nearly to zero.

Mr. Carsten Rustige, After Sales & Spare Parts Manager for AUSA Deutschland was also in the training days, and he added: “this approach is pretty new in our industry, it was unveiled and used with proper results on capital intensive equipment, but not to such extend on mid size machines. This new concept will allow our service partners to forecast better their needs and provide even a more excellent after sales service. I am confident that the German customers will appreciate and enjoy the benefits that it will bring along, the future is already here”.

In the coming months AUSA will implement the new After Sales concept, which it will be applied progressively to the AUSA machines.