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Bobcat in LECTURA online Brand Survey

Of the total 52,644 replies received in LECTURA online survey from 8th September to 15th November, Bobcat received 1,029 reviews from 76 countries from all around the world. Most replies were received from the United States (the brand’s continent of origin), followed by the United Kingdom in second place and Canada.

How do you consider this brand to be in general?

The fact that Bobcat is one of the most well-known machinery brand in the world is confirmed by the evenly distribution of the results to the question: half of them 50.5% see it as a premium brand, and the other half is split is split as follows: 28.3% claim that it is a medium brand, and 21.2% think that Bobcat is a, actually, a basic brand.

These results show that perception of the American brand among its customers is very clear and quite good, but that there is plenty of space for improvement in terms of brand awareness, on a global level.

The 3.59 score registered on a scale from 1 as the basic level to 5 as the premium level, shows that people are perceiving the brand quality on upper levels. This means that 5 from 10 survey respondents rated Bobcat as being one of premium quality, and only 2 from 10 people rated it as being one of basic quality.

What is even more interesting to notice is the geographical distribution of the results and the differences in brand evaluation in different parts of the world. According to the graphic below, the best evaluation for Bobcat was received from respondents in North America (53.9%) and Oceania (50.0%) who rated the brand as premium, followed closely by those in Asia (45.9) and Europe (44.8). On the other hand, people from South America (42.9%) had a different opinion and evaluated Bobcat as a basic brand.

How would you rate this brand's dealership network in your country?

Although most of the respondents questioned in this survey have a good opinion about the Bobcat brand, when it comes to the brand’s dealership network in their country, they do not share the same opinion.

According to the survey results, the biggest percentage of people (41%) indicated Bobcat’s dealership network as being satisfactory. Only 34.8% perceived it as very satisfactory and 15.2% somewhat satisfactory, which means that in general, the overall interaction/experience between Bobcat customers and the brand’s dealers in different parts of the world is good, but can definitely become better.

However, only small percentages of the respondents think of Bobcat dealers as being less than good: 3.8% think that they are somewhat unsatisfactory, 3.2% rated them as unsatisfactory and only 1.9% evaluated their activity as being very unsatisfactory.

Regarding specific regions and countries, the most satisfied respondents come from Europe (Belgium, Poland and Ireland), Africa (Kenya), Asia (Saudi Arabia), Australia and the United States of America. On the other hand, there are still a couple of countries (for example, Oman and Kazakhstan) showing that there is still room for improvement. Also, there are many countries from which we lack the data.

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