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CNH takes minority investment in drone imaging AI company Bem Agro

CNH invests in Bem Agro AI generated agronomic maps
CNH Industrial Europe, America, Asia, International
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CNH invests in Bem Agro AI generated agronomic maps


  • CNH Ventures invests in Bem Agro, a Brazilian AI startup specializing in agronomic mapping reports from aerial images to enhance farming efficiency and sustainability.

  • Bem Agro's technology aids in optimizing field operations, resource allocation, and yield increase by providing guidance for course correction and minimizing herbicide usage through precise weed mapping.

  • The partnership aims to bolster precision technology solutions and services for agriculture in Latin America and Asia Pacific, leveraging CNH's Case IH and New Holland brands’ Connected Platforms.

  • The strategic investment was motivated by positive feedback from CNH's dealer network and customers, emphasizing the company's commitment to customer-inspired innovation.

CNH continues to strengthen its tech stack with Ag Tech solutions that make farming easier, more efficient, and more sustainable for our customers. To further our offering in this field, our investment arm CNH Ventures has taken a minority stake in Bem Agro – a Brazilian startup and existing supplier to CNH.


Bem Agro uses AI to convert any type of aerial field image – including those taken from machines, drones and satellites – into Agronomic Mapping Reports. These reports provide vital data that enables farmers to make better decisions about optimizing field operations, allocating resources and increasing yield while driving improved machine performance, greater productivity and reduced running costs.

In sugarcane, grain and fiber harvesting, where farmers can face low-visibility conditions, Bem Agro’s maps provide guidance lines for course correction and crop damage reduction. Their weed mapping pinpoints specific areas to be sprayed, minimizing herbicide usage.

This investment follows over five years of successful commercial partnership with Bem Agro. We currently use their mapping solutions on our Case IH and New Holland brands’ Connected Platforms for sugarcane harvesters, tractors and sprayers in Brazil, Indonesia and Thailand. Together with Bem Agro, we aim to significantly enhance our current and future precision technology solutions, services and reach for agriculture across Latin America and Asia Pacific.

Our drive for customer-inspired innovation relies on constant dialogue with the people that use our equipment and technology. Positive feedback from our dealer network and customers was instrumental in driving this strategic investment. We are excited to expand our collaboration with Bem Agro and further empower farmers to keep Breaking New Ground.

Bem Agro<br>IMAGE SOURCE: CNH Industrial N.V.

Source: CNH Industrial N.V.