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Cramo appoints Leif Gustafsson as new President and CEO, succeeding Vesa Koivula

Cramo appoints Leif Gustafsson as new President and CEO, succeeding Vesa Koivula


The Board of Directors of Cramo Plc has appointed Leif Gustafsson (48) as new President and CEO. Leif Gustafsson will take up the position at the latest on 1 March 2016 following the retirement of Vesa Koivula, Cramo's current CEO.

Vesa Koivula will be succeeded by Leif Gustafsson. Leif has extensive experience of developing operations in senior positions and is currently CEO of Stena Recycling International AB.

Leif Gustafsson has 15 years of experience from leading a B2B business service operation and joins from Stena Metall Group. Leif has been the CEO of Stena Recycling International AB since 2012 prior to which he served as the CEO of Stena Recycling AB from 2008 to 2012. Prior to Stena Metall Leif was CEO of YIT Sweden. Leif also has a background from ABB.

Leif Gustafsson says: “I am proud to be joining Cramo, a company with a clear strategy to lead the rental industry development in Europe. I look forward to continue to build on the Group’s positive development during the last decade.”

“I am very pleased that we have been able to recruit Leif Gustafsson to serve as President and CEO. Leif is a proven leader who has the experience from distributed services and a strong track record in delivering results. The Board is confident that Leif will lead Cramo and further strengthen the company´s position”, says Helene Biström, Chairman of Cramo Plc.

Helene Biström continues: “Vesa Koivula has been instrumental in developing Cramo to the leading, stable and profitable equipment rental company as it is today. Under Vesa’s leadership Cramo has developed into an international company and increased its sales from EUR 59 million in 2003 to EUR 652 million last year.”

Vesa Koivula comments: "To retire from Cramo after 12 years will not be easy. I will miss the people, but at the same time I look forward to pursue other engagements. The time is right and I wish the Cramo team the best of luck.”