Hiab launches new Webshop to improve customers' service experience

Hiab, part of Cargotec, has launched a new Webshop for spare parts. On a long-term basis the site, webshop.hiab.com, will transform into a full-service portal, offering not only products but also different types of services.

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"Hiab's former spare parts ordering portal has been converted into a modern web store with a quick search function, equipment breakdown view, category-based browsing option and batch order capability. The new Webshop portal works equally on tablets and mobile phones in addition to the classic desktop view, allowing our customers to be logged into the Webshop while working with the equipment," says Henri Janhonen, Head of E-Commerce Business at Hiab Services.

"Within services, Hiab's aim is to be the industry benchmark in the ease of doing business. The launch of the new Hiab Webshop brings us again one step closer to that goal. Already now the new Webshop will make a difference," Janhonen says.

For example, product pictures will reduce the risk of ordering something the customer was not intending to buy. The portal will be updated with all of the customer's orders to increase the transparency of the order completion and transportation status. With the predictive search, customers will be able to find the required spare parts faster and more reliably.

The Webshop has a section which combines the breakdown view of Hiab's equipment with the shopping and availability view. Ordering is made easy, and distributors and service personnel working in the field will have access to all relevant information, which will help them do their work in a timely and professional manner.

Most Hiab spare parts can be bought in the new Webshop and it will be used by Hiab's service dealers, importers, internal sales companies and key customers. The Hiab Webshop will be released market by market in a staged fashion, starting from Germany and the UK.