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New Holland to attend FIRA 2024 event for agricultural robots

Stout Smart Cultivator at WORLD FIRA 2024
New Holland Agriculture Europe
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Stout Smart Cultivator at WORLD FIRA 2024

IMAGE SOURCE: New Holland Agriculture

  • Brand will also be a sponsor of the event

  • Stout Smart Cultivator artificial intelligence implement to form part of display

  • New Holland to participate and sponsor the World FIRA 2024, an international event for agricultural robotics leaders, held in Toulouse, France from February 6-8.

  • The event will showcase New Holland's advanced solutions in connectivity, autonomous equipment, and new technologies, emphasizing the brand's commitment to robotics in agriculture.

  • New Holland will exhibit the Stout Smart Cultivator, an AI-powered implement that differentiates crops from weeds with 99% accuracy, enhancing sustainable farming practices.

  • The company's parent, CNH Industrial, acquired a 10% minority stake in Stout Industrial, the developer of the Stout Smart Cultivator, at the end of 2022.

  • Attendees at FIRA 2024 will witness New Holland's tractors in action, including a vineyard tractor, three specialty tractors, and a T5 utility tractor in the event's demo zones.



From February 6th to 8th 2024 New Holland will be in Toulouse, France, at World FIRA, the international event for global leaders in agricultural robotics.

With connectivity, autonomous equipment and new technologies at the core of New Holland’s strategy, this will be the occasion for the brand to display some of its advanced solutions and meet customers, dealers and startups to show the brands investments in robotics and discuss future evolutions.

Taking place twice a year – in the US and in France – FIRA has become the world’s leading ag robotics static and field demo event. New Holland has attended since it was first held, and in 2024 will sponsor the French edition, after supporting the US event a few months ago.

On the stand will be the Stout Smart Cultivator, New Holland’s software-controlled implement for tractors that uses cameras, AI and proprietary vision technology to distinguish crops from weeds. Once identified, the implement simultaneously cultivates crops and removes weeds with an accuracy of 99%, decreasing reliance on labor and chemical inputs while improving farming practices. New Holland’s parent company CNH invested in the US-based company Stout Industrial, acquiring a 10% minority stake at the end of 2022.

New Holland’s tractors will be present in the event’s demo zones, where visitors will see robots and tractors in action. On display will be one vineyard tractor and three specialty tractors together with a T5 utility tractor.

Stout Smart Cultivator at WORLD FIRA 2024<br>IMAGE SOURCE: New Holland Agriculture

Source: New Holland Agriculture