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SYSTEM LIFT places largest order for Genie ® booms and scissor lifts

18 million Euros equipment investment planned for 2019

AVS SYSTEM LIFT AG based in Hanover, Germany, is an association of more than 70 medium-sized work platform rental companies that it supports to be competitive in our market. At its semi-annual conference, they announced that SYSTEM LIFT-partners have placed orders for Genie ® booms and scissor lifts for a minimum of 18 million Euros, for its 2019 investment phase. Leopold Mayrhofer, CEO of AVS SYSTEM LIFT AG, and Fabian Markmann, product manager of AVS SYSTEM LIFT AG, both emphasise that by combining its partners’ requirements AVS SYSTEM LIFT AG has succeeded in opening up a completely new chapter in the history of the organisation negotiation and ordering process.



“In the past, our partners used to respond to negotiated offers and suggestions from our suppliers. We now have reversed this process — we as an organisation specified the amount of the offer we are ready to invest. The success this process has delivered shows that we are on the right track. With Genie, we chose a long-standing supplier and partner whose product range covers all the needs of today’s access rental businesses. The brand’s current innovations, such as Genie Xtra Capacity™ high capacity and low-emission machines, are right on target considering the ongoing changes in our industry. In combination with its proven and reliable products, Genie offers what we believe is the best package. Last but not least, given the excellent residual values of used Genie equipment the decision was ultimately not difficult for us.”

Genie - Scissors Lifts

Jacco de Kluyver, Genie VP Sales &; Marketing, Terex AWP for Europe, the Middle East, Africa and Russia (EMEAR), confirms Mr. Leopold Mayrhofer's views and adds: “Placing this important order, the entire SYSTEM LIFT organisation has taken a mayor development step. We are grateful for SYSTEM LIFT’s trust and are very excited to receive the largest order ever placed in the GAS region (Germany, Austria, Switzerland). It’s great to see how the SYSTEM LIFT-partners leveraged their buying power and turned from an ’important and valued regional customer group‘ into a ’large player‘ which enables the members to remain competitive in the market today and tomorrow.”

Leopold Mayrhofer and Markus Happ


Jacco de Kluyver adds: “As a rule, Genie is the chosen brand for large players in the market place today, due to the complete portfolio, innovative products and a great service support organisation. You could say that our two organisations have reached “The NEXCT Level” together following our brand’s current tagline: ‘TAKING YOU TO THE NEXCT LEVEL’. Not all SYSTEM LIFT-partners have participated in the campaign yet, so there is potential for future business. We are looking forward to mastering more challenges of this kind.”

Source: Terex Corporation