Sany Europe Promotes Excavators at Open Day Event

Sany Europe launched an Open Day event at its industrial park in Bedburg, Germany on June 25. The event allowed people to visit Sany's European base and gain a firsthand experience of Sany products.

Advertisement

Over 300 guests, including business owners, industry professionals, and other people interested in construction machinery, attended the event. They toured Sany's industrial park and got a closer look at Sany machinery. Some had the opportunity to test-drive a number of hydraulic excavators.

This event is part of a larger campaign Sany Europe has taken on to strengthen Sany's brand in the European market. The company has also started various online promotion and social media marketing initiatives.

Recently, Sany Europe adopted the dynamic Online-to-Offline (O2O) business model, and has begun to provide customers worldwide with a convenient way to find and engage with its local dealers and service centers.

Sany Europe has seen remarkable growth over the past decade, and is now focused on expansion in the European excavator market. At Bauma 2016 — the world's leading construction machinery trade fair in Munich, Germany - Sany launched a newly-designed loader and 11 new excavators. All the machines have top-grade specs and are custom-designed for the European market.

Sany Europe is committed to becoming a strong competitor in the European excavator market, and plans to have a full product line of 1.5–50 ton excavators in the next five years. Efforts to strengthen the dealer network across Europe will also be increased — extending Sany's brand and further positioning it as a leading heavy machinery manufacturer on the continent.