6 September 2021, 16:19
Manufacturer of compact wheel loaders ensures to be as close as possible to customers within Austria
The manufacturer TOBROCO-GIANT from the Netherlands is actually changing its structure for sales and support for Austrian customers. To be able to work closer with the customers in Austria there won’t be only one general importer in the future. A whole dealer network for GIANT will be built up like it has already been done with success in a lot of other companies.
Within 25 years, TOBROCO-GIANT from Oisterwijk in the Netherlands has evolved to be a well known and estimated manufacturer of high quality wheel loaders, telescopic loaders, telehandlers and skidsteers and the matching attachments. Meanwhile, the company offers 35 different machine models with a weight from 750 kg up to 6,000 kg and a performance between 20 and 76 hp, the amount of all available different attachments is now bigger than 200. In addition, there are a lot of different options available for all kinds of machines as well as custom made solutions for attachments. At the same time the total number of produced machines is growing gradually, the manufacturing capacities at the plants in Hungary (welding shop and frame factory) and in the Netherlands are currently being expanded with the building of new manufacturing buildings.
Close connection to customers
The machines and attachments built in Oisterwijk are currently sold to more than 60 different countries. To be able to act according the company’s guideline „We build what you want!“ and to respond to customer wishes, TOBROCO uses all possibilities to shorten the distance between manufacturer and customers and to act referring to the special needs of each country. This close connection is very important to founder and owner of TOBROCO-GIANT, Toine Brock, because he is convinced that only a real closeness to the customers makes it possible to get the important feedback regarding machines and attachments with every day’s work and then use this knowledge on further development of the machines. Brock explains: „Whenever we develop new machines or optimize existing models we always act according to our customers‘ demands which they pass on to us because of the experiences of their daily work and still existing needs. In order to get this information, we always want to have a close contact to our customers - in all countries.“
Successful dealer network
Within the Netherlands, in Germany and in Switzerland the dealer network has already been gradually developed, so that the distance for customers to the closest GIANT dealer is as short as possible, when it comes to sales, service, spare parts and repairs .The same for North America: Based on the US TOBROCO-GIANT sales office the network of dealers is also steadily spreading across the country. This is why TOBROCO-GIANT wants to have a good dealer in every region of Austria.
Dealers are supervised and coached from the headquarters of TOBROCO, have access to trainings, receive all important information and are able to pass on their knowledge to the customers when giving personal advise on the machines. Customers have the advantage of short distances to the closest dealer where they always can have a look at the real machines.
Because it hasn’t been possible to find a common strategy concerning sales and service in the future, the cooperation with the previous general importer for Austria has been finished. Meanwhile, the first Austrian dealers have been found: they now sell GIANT machines and attachments in their region and deal directly with the customers. At the moment, TOBROCO-GIANT watches out for more of these motivated and competent dealers.
Mark Mocking, account manager for TOBROCO-GIANT, explains: „We are really happy that this new dealer network is expanding quickly, so that we can offer our Austrian customer a quick and easy access to the machines, advisory and service close to where they live.“