Johannes Baier, founder of Craftcloud at NordBau 2023: "The construction industry is facing a very big change"

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Aleksandra Jastrzab: Mr. Baier, as a start-up company, what do you think of trade fairs? Do you prefer to meet your customers in person or virtually?

Johannes Baier: We would prefer to be able to do without trade fairs, because they naturally involve very high costs and effort. But experience shows that the need for a personal connection is far from dead, and it is at trade fairs that you can make personal contacts and hold discussions. That's why we also try to include trade fairs in our sales and marketing activities.

AJ: What are the main advantages of Building 4.0?

JB: I think that the construction industry is facing a very big change in terms of digitalization, especially driven by the shortage of skilled workers. It is well known that the construction industry is one of the most poorly digitized industries of all, and there is a lot of potential there to counter the shortage of skilled workers and to open up new business models.

AJ: How do you approach the issue of resource management?

JB: We specialize in resource management. This is about managing one's assets or resources. That's also a topic where we've had the experience that many companies are not digitized and around all the processes. So, it's about who has a device or a machine or where is the machine in use, are there tests for it, who has carried them out. This is often done manually or with paper, or sometimes not at all, because people are afraid of the effort involved. A digital solution like ours simply offers great added value and increased efficiency.

AJ: What would you like to achieve at NordBau 2023?

JB: Of course, to get in touch with potential customers, we assume that there are a lot of potential customers here. There are building contractors or also in the ancillary building trade house construction and so on, who simply have a lot to do with equipment and machines. That's where we would like to get into conversation and present our products and services.

AJ: Thank you very much for the interview.

JB: Thank you.