12 June 2023, 12:32
Nürnberg, 2.6.2023 - LECTURA Verlag, heavy machinery data specialist based in Germany, has launched its newest project called “Start Up Stage 2023”.
The aim of the initiative is to introduce new companies to the sector and help them connect with established players in the heavy machinery industry. The new format is supported by BDBau (Federal association for digital construction) and Meistertipp (construction trade portal with news and professional tips).
For almost 40 years, LECTURA has been a reliable data and news source for most of the industry. The construction sector has experienced a constant growth over the last few years, despite few serious unprecedented situations. Furthermore, the importance of machinery data has accelerated rapid development of digital and software solutions related to machinery. Similar events have led to the foundation of new companies (start-ups), offering new services, products and technologies. However, it can be quite difficult for a young company with limited resources to find its place under the sun. LECTURA GmbH, experienced facilitator in the heavy machinery industry, intends to help start-up companies gain visibility within the market.
The approach is a year-round presence on various digital channels and the theme of "building bridges" between innovative start-up companies and the traditional construction industry. Registered companies are going to be introduced via LECTURA on its website, in the newsletters or in the DigiMessenger construction e-magazine. In addition, this year's Start Up Stage project will culminate at the NordBau 2023 trade fair in September, where the registered start-ups will have their own stand. You can find them in hall 4. All visitors of the trade fair will have a unique opportunity to meet and collaborate with young entrepreneurs in person or simply learn more detail about their products and solutions for the heavy machinery industry directly at the podium.
Founded in 1984, LECTURA is a leading provider of machinery intelligence on the market that attracts around 1,200,000 professionals every month, sourcing all kinds of heavy machinery data. LECTURA’s database contains over 170,000 heavy machinery models and provides evaluations of used machines through online tools and digital solutions. LECTURA’s service offer also includes technical specifications and data enrichment, product and market analyses, high-value lines, country-specific price development determinations and a variety of further, client-tailored services.
Source: LECTURA GmbH