Agritechnica 2025: Global platform for smart and sustainable agricultural machinery

• Agritechnica 2025 will take place from 9 to 15 November in Hanover, Germany, hosting around 2,700 exhibitors from over 50 countries and expecting 430,000 visitors.

• The event's guiding theme "Touch Smart Efficiency" focuses on digital technologies driving sustainable and competitive farming.

• New features include the Digital Farm Center showcasing smart farming solutions and a new "7 Days – 7 Topics" themed day format tailored to different professional groups.

• The trade fair offers an extensive international technical program with 400 speakers, awards for innovation, and enhanced services for dealers and young professionals.

9–15 November 2025, Hanover, Germany – 2,700 exhibitors from 50 countries – 430,000 visitors expected – Guiding theme: “Touch Smart Efficiency” – New themed days: 7 Days – 7 Topics – International program with 400 speakers – www.agritechnica.com

Agritechnica, the world’s leading trade fair for agricultural machinery, returns to Hanover, Germany, from 9 to 15 November 2025. With around 2,700 exhibitors from over 50 countries and a fully booked exhibition center spanning 23 halls, the event will once again showcase innovations in agricultural machinery. This year’s guiding theme “Touch Smart Efficiency,” highlights the role of digital technologies in driving sustainable and competitive farming. Making its debut is the Digital Farm Center, a new platform aligned with this year’s guiding theme and dedicated to smart farming solutions. Also new are the themed days, designed to address the specific interests of different professional groups across the seven days of the show. Agritechnica’s international technical program features 400 speakers across five DLG Expert Stages, three DLG Spotlights, and a series of pop-up talks, offering insights, debates, and networking opportunities.

The agrifood start-up area acts as an incubator and innovation driver for the agricultural machinery sector. For international agricultural machinery dealers, Agritechnica extends its offering and adds a matchmaking platform. The International Farmers Day will spotlight Canada, the Czech Republic and France, while formats like the Young Professionals Day aim to engage the next generation of farmers. The exhibition is complemented by Systems & Components, the B2B marketplace for the global agricultural and off-highway supplier industry.

Agritechnica is the world’s leading platform for agricultural machinery innovations and international industry networking.

“With our guiding theme ‘Touch Smart Efficiency’, we are addressing the key future challenges facing the industry and highlighting the pivotal role of digital technologies in enabling sustainable and competitive farming,” says Timo Zipf, Agritechnica Project Manager at the DLG (German Agricultural Society), organizer of the trade fair.

With more than 2,700 exhibitors and 37 international pavilions representing 23 countries and regions, the exhibition grounds are fully booked, a testament to Agritechnica’s global leadership in innovation.

As both a reflection of current trends and a driver of future developments, the world’s leading trade fair showcases the full spectrum of agricultural machinery, from smart tractors and digital farm management systems to resource-efficient solutions in soil cultivation and crop protection. At the same time, the exhibition opens up new perspectives into emerging technologies.

“Agritechnica promotes connected thinking and delivers key impulses for a sustainable and productive agriculture,” adds Timo Zipf.

Innovative insights focused on digitalization

In line with this year’s guiding theme, the Digital Farm Center will celebrate its premiere at Agritechnica. The new platform in Hall 21 is aimed at farmers, contractors, consultants, manufacturers, start-ups, and technology providers. Representatives from science and research, development engineers, and investors will also find space here for networking, knowledge exchange, and access to innovative technologies.

“At the Digital Farm Center, our visitors will experience automation, AI, and robotics up close, from moderated live demonstrations illustrating data exchange between state-of-the-art tractors and implements, to hands-on examples of smart farming,” explains Timo Zipf. “In addition, for the first time, we are dedicating an entire theme day to digitalization as part of the new 7 Days – 7 Themes concept.”

Under the slogan “7 Days – 7 Themes”, Agritechnica is launching a new format of theme days tailored to specific professional visitor groups, from farmers and agricultural machinery dealers to experts in research and development. Each day of the trade fair offers topics, formats, and networking opportunities precisely aligned with the interests of the target audience.

The programme kicks off on Sunday, 9 November, with the Innovation and Press Day, followed by two Agribusiness Days (10 and 11 November) dedicated to dealers, contractors, and large-scale farms. On Wednesday, 12 November, the International Farmers Day will focus on global exchange, with , Canada, the Czech Republic and France as partner countries. Thursday is dedicated to the Digital Farm Day, while Friday, 14 November, will focus on the next generation with the Young Professionals Day and the ensuing Young Farmers Party. The final day of the trade fair, Saturday, 15 November, will be held under the slogan “Celebrate Farming”.

International Technical Programme featuring Spotlights, Expert Stages and Pop-Up Talks

At the features known as “DLG-Spotlights”, visitors gain insights into key future topics in agricultural machinery. The “Digital Farming” Spotlight (Hall 21) showcases digital solutions for agriculture, while the “Soil Health” Spotlight (Hall 24) focuses on soil health and quality. The “Workshop Live” Spotlight (Hall 2) offers hands-on live demonstrations of maintenance and repair of agricultural machinery. The technical program also includes five DLG-Expert Stages. At the “Smart Efficiency” Expert Stage (Hall 24), experts discuss topics such as efficiency and resource conservation. The Studio Stage (Hall 24) offers insights into current trends and expert interviews. In Hall 21, the “Digital Farming” Expert Stage is dedicated to digitalization, while the “Systems & Components” Expert Stage (Hall 17) addresses the supplier industry and the off-highway sector. The “agrifood start-ups” Expert Stage (Hall 21) provides a presentation platform for startup companies. New this year are the Pop-Up Talks on the topics of forestry, dealer, and international insights, which will take place throughout the trade fair. These short expert presentations will address current issues in each field.

International Awards for pioneering agricultural machinery

As part of Agritechnica and the Systems & Components exhibition taking place in parallel the DLG will present three prestigious awards honoring groundbreaking innovations and concepts in international agricultural machinery: the Innovation Award Agritechnica in gold and silver for technical innovations in agricultural machinery, the Systems & Components Trophy – Engineers’ Choice for systems and components, and the DLG-Agrifuture Concept Winner Award for visionary future concepts in agricultural technology.

With these awards, DLG recognizes both market-ready innovations and forward-looking concepts, underscoring Agritechnica’s role as the world’s leading showcase for innovation. The winners will be honoured during the trade fair.

New formats for International agricultural machinery trade

Agritechnica offers exclusive services and networking opportunities for the international agricultural machinery trade. For the first time, dealers can choose to be listed on the trade fair website and in the official app. The International Dealer Center in Hall 2 also serves as a central meeting place for national and international trade professionals. Complementing this, the new Business Matchmaking service facilitates targeted connections between dealers and exhibitors, supporting the development of valuable business relationships.

Attractive opportunities for young professionals

Those interested in a career in agriculture or agribusiness – or looking to further develop their own farm operations – will find a wide range of opportunities for young professionals at Agritechnica. The Young Professionals Day on Friday, 14 November, offers a comprehensive program of information and inspiration, and is complemented by the popular Young Farmers Party, which has moved to Friday evening following popular demand.

With “Young Farmers Connect” (Hall 24), the Junge DLG (“Young DLG”) hosts a career and networking event where the next generation of farmers can meet company representatives, DLG experts, and fellow members. The Science Campus (Hall 21) provides insights into current research projects and academic programs from leading institutes, universities, and technical colleges.

A highlight for gaming enthusiasts is the Farming Simulator Championship (Pavilion P32), which will be held at Agritechnica for the third time.

Meeting Point for International Visitors The central meeting place for visitors from around the world at Agritechnica is the International Visitors’ Lounge, located at the DLG stand in Hall 24, Stand A06. Here, international guests can meet business partners, engage in professional discussions, and plan their route through the exhibition.