23 February 2015, 00:00
Ausa is proud to announce that it has just appointed Mahler as the sole agricultural Importer in Switzerland. The first machines are going to be seen during the upcoming Tier & Technik exhibition, which will take place in St. Gallen from 19th till 22nd February 2015.
Mr. Josep Soler, Ausa DACH & Benelux Manager comments “Ausa is well known in the Swiss construction sector, where we have been present for many years, and where we have a significant market share, thanks to the efforts from our construction Importer, Bamag Maschinen AG, but we were willing to strengthen our market position in the Swiss agricultural sector, and in order to achieve that predominant position, we were aware that we needed a well established partner in the industry”.
Ausa follows a very demanding process when selecting commercial partners, and in this case the task took nearly two years. Mr. Axel Kiessling, Ausa Area Manager “we knew that finding the right partner was key to be successful in such a competitive market, therefore we analyzed different possibilities, but we found out that Mahler AG was giving us more guarantees to be successful. In particular we have valued the product mix that Mahler AG was bringing into the distribution equation, and besides the traditional points we valued the know-how and customer portfolio that the company is offering to us, which translates into a quick possibility of rooting into the Swiss agriculture market”.
The growth of compact and ultra compact telehandlers market in Switzerland has been extraordinary, as Mr. Matthias Baumann, Mahler AG Managing Director points out “the current sales figures that the market is achieving represent a clear business opportunity for a company like ours, we have a deep experience selling telehandlers as we are importers of Merlo telehandlers in Switzerland, but we were missing a machine to compete in the growing segment of <5m telehandlers, and Ausa is offering us a range that fits perfectly in such a booming segment”.
Ausa is a well-known Barcelona based company specialized in compact equipment addressed to the agricultural sector, it offers the most compact telehandlers in the World, under the Taurulift name. As Mr. Roman Meier, Mahler AG Product Manager brings forward “The Ausa compact telehandlers outstand amongst the others for being really compact, thanks to their configuration, that’s to say that an Ausa compact telehandler is not a “me too” telehandler, but a different one, which sits the driver on the front axel, allowing him to have an unmatchable visibility, and taking the engine to the rear and the arm on the side, which builds up a machine as narrow as 1,41 m”. Ausa has 3 different models under 5 meters reach, the T144H 4×4 – 1.350 kg @ 3.9m, the T204H 4x4x4 – 2.000kg @ 4.2m and the T235H 4x4x4 – 2.300 kg @ 5m.
Mr Josep Soler concludes that “the highly demanding Swiss market is showing the way of how to increase productivity and efficiency in contemporary farms, which before were commonly using the wheel loaders (Hoflader), whereas now they are using compact and ultra compact telehandlers, since the farmers have seen that with such machines they are getting a better performance, reaching higher heights and increasing safety, winning combination to convince them to drop the traditional wheel loaders and substitute them by compact and ultra compact telehandlers, and we hope that the partnership between Ausa and Mahler AG will overpass their expectations”.
Source: AUSA Center S.L.U.