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BKT takes a Monster Truck to Agritechnica 2015

For this year’s edition of the international trade show in Hanover, the world largest trade show for agricultural machinery, the BKT stand appears in “great style” with a giant Monster Truck of the Grave Digger team. Visitors can get on board of the “monster”, win a Monster Truck model and, of course, discover the latest BKT novelties in agricultural tires.


Watch out for the monster! Standing steady on its four enormous BKT tires, a giant Monster Truck will dominate the BKT stand (Hannovermesse - Hall 04, STAND D22) at Agritechnica in Hanover (Germany), the world largest trade show for agricultural machinery. For the entire period, from November 10 to 14, 2015 and during the two exclusive preview days of November 8-9, a driver of the Grave Digger team will be present at the BKT stand and talk to the audience in four different occasions over the day to unveil the secrets of the monsters. Visitors of all ages can get on board of the truck and have a real MONSTER EXPERIENCE.

Once on board, visitors will be photographed and receive a voucher with a personal code to download the picture from a special web site. In addition, they will receive the driver’s autograph card.

Four times a day, the BKT jingle will ring. The visitor who is on board of the Monster Truck at this precise moment will win a big scaled model of the truck. In a special corner of the stand Hot Wheels Monster Truck models will be distributed all day long - equipped with BKT tires like the original, of course. At the info desk, instead, kids can get a temporary tattoo.

Monster Trucks perform amazing stunts, turn upside down, and start again leaving car wrecks smashed by their giant BKT tires, which are subject to tough mechanical stress. Monster Jam is an extraordinary test bed for BKT who has developed a special tire for these four-wheeled monsters: the Monster Jam Tire. Far away from the show biz but in the midst of the world of work, BKT tires undergo long tests, which are actually not less challenging than those of their peers at Monster Jam.

Proud of such an important appearance at the Hanover trade show, Mr. Arvind Poddar, Chairman and Managing Director of BKT declares: “Another year that we are presenting our latest novelties for the farming sector at Agritechnica: new sizes for BKT’s proven masterpieces, but also brand new products for tractors and trailers. I am really delighted of the Monster Jam truck being present, which is much more than just an amazing promotional element. Yet, it is emblematic for the great resistance, reliability and versatility of the BKT tire lineup in all sectors”.

Likewise satisfied appears Ms. Lucia Salmaso, Managing Director of BKT Europe: “A great appearance not only in dimensions but also in terms of quality. Our stand at Agritechnica actually stands for the results BKT has achieved over the last years in spite of adverse cyclical conditions”.

Looking forward to meeting you at the BKT stand at the Agritechnica trade show in Hanover from November 8 to 14, 2015, and...

mind the monster!

Source: BKT Europe