11 April 2025, 07:25
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CASE Construction Equipment will showcase a special edition SV340B skid steer loader at Bauma 2025, inspired by Metallica’s frontman James Hetfield.
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The custom design features graphics inspired by Hetfield’s career, including elements from his tattoos, band graphics, and hotrod collection.
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The design transformation was led by David Wilkie, Head of Industrial Design at CASE, capturing the brand's rock spirit.
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In December 2024, CASE presented a similarly distinctive TV450B compact tracked loader to Hetfield at the Helping Hands charity concert in California.
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The Bauma edition features a grey camouflage pattern that aligns with CASE brand colors, differing from the sandy camouflage of the original design.
One-off special edition loader follows on from charitable foundation’s compact tracked loader, with graphics inspired by Hetfield’s career and persona.
At Bauma 2025, the CASE Construction Equipment stand will host a very special SV340B skid steer loader. The custom-designed machine draws inspiration from rock band Metallica’s frontman and co-founder, James Hetfield.
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“Our remarkable team transformed this special edition skid steer loader from a designer’s sketch into a one-of-a-kind machine,” said David Wilkie, Head of Industrial Design.
“This special edition truly captures CASE's rock spirit and attitude, like the sound of the Metallica’s front man’s guitar solos.”
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In December 2024, CASE presented an equally distinctive TV450B compact tracked loader to James Hetfield in person at the YouTube Theatre in California, USA, at the Helping Hands charity concert, organised by the band’s All Within My Hands charitable foundation. Hetfield commissioned the design as part of an equipment supply agreement with our CASE brand.
The original design was inspired by one of Hetfield’s tattoos—a skull with wings—paired with a sharp, iconic font that echoes his band's graphics and album artwork, as well as the pinstriping found in Hetfield’s private hotrod collection. These elements were seamlessly integrated into a sandy camouflage pattern reminiscent of Hetfield’s signature Snakebyte electric guitar, a direct request from the artist. For the Bauma edition, the sandy camouflage was replaced with a grey camouflage that better reflects CASE brand colors.
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Source: CASE
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