Case IH appoints Techno Green for Import to distribute its farm equipment range in Yemen
3 November 2019
Farm equipment manufacturer Case IH appoints Techno Green as its distributor in Yemen / The new arrangement will increase Case IH’s presence in the Middle East and provide farmers in Yemen with access to Case IH products and service support / Ultimately, this will help to improve the country’s agricultural production.
Case IH, a brand of CNH Industrial and one of the world’s leading farm equipment manufacturers, is delighted to announce that it has appointed Techno Green for Import as its distributor in Yemen.
Based in Sana’a, the country’s capital and its largest city, Techno Green for Import was established in 1989. Now employing 20 people, it imports a wide range of agriculture-related products into Yemen, from farm machinery to the core inputs required to grow crops, such as seed, fertiliser and crop protection products.
“Case IH has not previously been represented in Yemen, so our company is delighted to be working with Techno Green for Import,” Nadir Ekiz, Business Manager – Middle East & Africa, states. “This will increase our presence in the region and ultimately play a key role in helping Yemen to transition its traditional farming system into a modernised agricultural sector.
“As full-line farm equipment manufacturer Case IH can provide any machinery that the Yemen market needs, including our popular JXT range of three- and four-cylinder tractors from 35hp to 75hp, with the 4wd 75hp JX75T being a key product for us in the region.”
“There is a tremendous need, scope and potential to strengthen the agricultural sector in Yemen, a country where we understand the very significant challenges which exist but also appreciate the opportunities. Supporting the mechanisation of agriculture there will help to improve the sector’s efficiency and productivity, which will help farmers to make better use of scarce resources, improve food security and help to alleviate poverty in rural areas.”
Once self-sufficient in cereals, Yemen now imports most of the foodstuffs which its people require. One of the world’s most water-stressed countries, it faces severe resource constraints but, according to the Food & Agriculture Organisation, agriculture remains one of the most promising sectors in terms of employment creation, economic growth and trade development.
“This is an excellent opportunity for both of our companies to work together to develop the market for Case IH products in Yemen,” Mr Abdulhameed Al Kawsi, owner of Techno Green for Import, states. “We have extensive experience of importing and marketing products in the agricultural sector, a large market for them and excellent business relationships with many of the major industrialised countries. This enables our customers to benefit from access to the best products together with the highest standards of support and service.”
“Our company aims to improve the agricultural sector in Yemen by providing customers with access to first-class products which they can rely on to maximise the performance, productivity, profitability and ecological sustainability of their farms.”
“We provide a high level of technical advice, training, service and support for the products which we distribute by employing fully trained engineers and technicians who have excellent product knowledge and work closely with our suppliers. Our customers and clients know that they can rely on us to deliver on our promises and work with them with honesty and integrity, enabling us to build long-term relationships.”
Source: CNH Industrial N.V.