Case IH brings beach care project to Africa

• Case IH and Case Construction Equipment, along with parent company CNH Industrial, have launched the Beach Care Project in the Ivory Coast, an initiative aimed at cleaning and maintaining the ecological health of beaches.

• The project, which has been successful in Europe, focuses on education and awareness, and has reached over 15,000 children through educational kits and lessons on environmental protection.

• The Beach Care Project in the Ivory Coast is a response to the estimated 280 tonnes of plastic waste produced daily in the country, with only 10% being recycled. The initiative is a collaboration with NGO Jah Live and local distributor Kanu Equipment Cote d’Ivoire.

• The project has involved families and school children in beach activities to raise awareness about waste proliferation, particularly plastic. Case IH and Case Construction have provided machinery to collect and load plastic waste from beaches.

• Cleaning operations have been carried out at three beaches in Abidjan Province, with the help of 400 local volunteers and 200 children, resulting in over 20 tonnes of plastic being collected and disposed of.

• The Beach Care Project is a model of the circular economy, supporting local communities, raising environmental awareness, returning cleaned beaches to citizens, and helping to recycle collected waste.

• The initiative is part of CNH Industrial's multi-year commitment to raise awareness of eco-conscious management of beach ecosystems, and has received support from celebrity endorsers promoting environmental issues to large audiences.

Case IH introduces Beach Care Project to the Ivory Coast / Collaboration with NGO Jah Live and local Case IH and Case Construction Equipment distributor Kanu Equipment / Clean-ups on three Abidjan beaches attract wide support / Extensive coverage in local media /

Case IH and Case Construction Equipment, together with their parent company CNH Industrial, have become involved in the Beach Care Project, an environmentally-friendly, coastal clean-up initiative that recently moved to the West African country of Ivory Coast. The project, which has resulted in the cleaning and ecological maintenance of beaches across Europe, is centred on education and awareness. Following initial collaboration with academic and scientific institutions, it has since been implemented in schools across Europe, with educational kits and lessons on safeguarding of the environment reaching over fifteen thousand children.

Advertisement

The beach care project at Ivory Coast

It is estimated that as much as 280 tonnes of plastic waste is produced in the Ivory Coast every day, of which only 10 per cent is recycled, the remainder being buried in local landfills or released into the environment. The Beach Care Project, a three-year initiative of CNH Industrial and its Case IH and Case Construction brands, is designed to address this, and in Ivory Coast it involves collaboration with the NGO Jah Live and the local Case IH and Case Construction distributor, Kanu Equipment Cote d’Ivoire. Families and primary school children recently participated in beach activities designed to raise awareness of the need to fight the proliferation of waste, with particular emphasis on plastic.

Support of CNH Industrial and its Case IH and Case Construction brands

Case IH and Case Construction have supplied a range of machines to collect and load plastic waste from Ivory Coast beaches. Cleaning operations have so far been carried out at Assouinde, Assinie Mafia and Grand Bassam beaches in Abidjan Province, helped by 400 local volunteers and 200 children, with over 20 tonnes of plastic gathered and disposed of. The brands are developing the project by supporting local communities and raising environment awareness, returning the cleaned beaches to citizens and helping recycle collected waste, making the Beach Care Project a model of the circular economy.

“Case IH supports several sustainability initiatives designed to foster interest in environmental care and protection,” says Valerio Domenici, Case IH marketing manager for Africa and the Middle East.

“The Beach Care Project is the latest to see our machines and our partners cleaning beaches, completing academic research, delivering education and promoting responsible values among younger generations, while showcasing the versatility of our agricultural and construction equipment.”

The Beach Care Project is a CNH Industrial initiative spanning multiple years that aims to raise awareness of eco-conscious management of the beach ecosystem, says Daniela Ropolo, CNH Industrial Head of Sustainable Development Initiatives, who assisted with the week-long operation.

“It combines research, education and cleaning activities on site. Through this important international project, we are promoting the protection of the environment across generations. Its impact is getting bigger with each country we visit.

“We are working with local organisations, local NGOs, students and volunteers. In previous such events across Europe, we have collected huge amounts of plastic and waste, and trained over 10,000 students environmentally. Further support has come from several celebrity endorsers, who are active supporters of sustainability causes and education, promoting environmental issues in the media, on television and in the social media arena to huge numbers of fans and followers. The Beach Care Project creates and disseminates information supporting the importance of protecting beaches, which are of high environmental importance, and have a significant impact on tourism and economies.”