Caterpillar Inc chooses Moffat Consulting & Technology to develop interactive New & Used Equipment smart-phone APP

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Another chapter in the online publishing revolution has just been written by Moffat Consulting & Technology, the publishers of Resale Week, after signing a long-term syndication agreement with Caterpillar Inc to deliver its new and used equipment information globally through a specially developed portal and a CatUsed iPhone application.

Already the world’s leading journal for construction plant, commercial vehicles and equipment, Resale Weekly recently extended its activities into building dynamic websites and the latest interactive mobile applications for the iPhone and other smartphones.

The new interactive applications enables Caterpillar Inc, the world’s leading manufacturer of construction and mining equipment, to more effectively manage their online marketing strategies and provide users with immediate access to online metrics and listing performance data, as well as extensive information from across the global Caterpillar Dealer Network.

“ResaleWeekly.com provides one of the most accurate and timely online data feeds available today and is a trusted partner for communicating our metrics through their reporting system,” stated Mike Young, Product Manager at Caterpillar Inc. “Extending our relationship with Resale Weekly is testimony to their understanding of the market and another example of how they increasingly work with leading brands to streamline and simplify the ways in which people access vital information.”

“This partnership strengthens our ongoing efforts to deliver quality listing information to machinery professionals globally via ResaleWeekly.com, and gives dealers and manufacturers greater efficiency in their online marketing efforts,” added Daniel Moffat, MD of both Resale Weekly and Moffat Consulting & Technology. “By embracing new technologies we continue to extend our position as a world class information provider and meet the changing needs of a truly global audience.”

For further information on apps and website development services available from Moffat Consulting & Technology, please email [email protected] or call +44(0)20 8471 8221.