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CBB is taking place - Preparations are progressing at full speed

  • CBB is taking place Preparations are progressing at full speed

  • CBB will be held from October 13–16, 2020 in Shanghai

  • Driving force for the Chinese beverage and liquid food industry

  • Hygiene measures for a safe trade fair experience

CHINA BREW CHINA BEVERAGE (CBB) will take place from October 13– 16, 2020 in Shanghai and offers the Chinese beverage and liquid food industry a valuable platform for a new start. Safety and hygiene measures, like at other trade fairs, will minimize the risk of infection. “The beverage and liquid food industry longs for constructive discussion and a new start,” explained Dr. Reinhard Pfeiffer, Deputy Chairman of the Board of Messe München. “Therefore, we are very excited to offer our customers at CBB in Shanghai a trade fair experience full of valuable networking opportunities, exhibitions and information about market perspectives again.” A recent CBB webinar in June showed that demand is high: Almost 3,200 participants learned about the challenges and opportunities in beer marketing in China.

Industry gathering for the Chinese region


CBB is the only trade fair for the beverage and liquid food industry in the South Asian market. Due to the current situation, the event will be largely national this year. Local exhibitors as well as international companies with subsidiaries in China will present their products and innovations. International industry giants such as Alfa Laval, Barth Haas, Baumer, E+H, DSM, GEA, Husky, Heuft, ifm, igus, KHS, Krones, MIURA, METTLER TOLEDO, Pentair, SEW, SMC, Yakima, Ziemann-Holvrieka are represented on a total of 60,000 square metres of gross exhibition space. Among the national exhibitors are Best Crown, Diron, E-STAR, GDXL, GsPak, HGM, Kelang, Lehui, Newamstar, Precise, Talos, Tech-Long, Tiantai, VANTA, YoungSun, YueDong, Christoph Uzarek Brand Manager Tel. +49 89 949-21410 christoph.uzarek@ Messe München GmbH Messegelände 81823 München Germany Press Release | August 10, 2020 | 2/2 ZhongChen and Zhongya. “We are very proud about taking part in this year’s CBB, and we are really looking forward to the trade fair. After all the e-mail and phone contact we’ve had recently, getting to meet face-to-face is really tremendous – and the CBB is the ideal platform for that,” said a Krones representative.

Informative supporting program

This year there will again be a supporting program. During the CBB International Forum, organized by Doemens e.V., experts will speak about trends, requirements and challenges in the South Asian beverage and liquid food industry, while visitors will have the opportunity to taste different beers during the Doemens Tasting Class led by a beer sommelier.

Hygiene and safety

Messe München Shanghai is organizing trade fairs again. Around 80,000 visitors in total took part in electronica China, productronica China and LASER World of PHOTONICS CHINA – only a 10% decline compared with past visitor figures. “We have shown that trade fairs can also safely take place during pandemics – and CBB will profit from our previous experiences,” emphasized Stephen Wangbin Lu, Chief Operating Officer of Messe München Shanghai. The trade fair organization constantly works with experts on measures to reduce potential infection risks as much as possible. The hygiene and safety concept is in line with the “Guideline of the state council on the collective prevention and control mechanisms for COVID-19 and regulation of the prevention and control work during COVID-19” and the “Regulations for the prevention and control of COVID-19 in the trade fair industry in Shanghai.”

“We have received positive feedback from our exhibitors and partners that we are making this important industry gathering happen again,” said Stephen Wangbin Lu, Chief Operating Officer of Messe München Shanghai. This was also confirmed by a representative of Husky Injection Molding Systems Ltd.: “We trust that we will overcome the challenge through the continuous implementation of effective preventive measures. We expect a rapid rebound of the liquid food market that has been struggling with low consumption demand during the pandemic. We are therefore optimistic that this positive trend will play a role in the beverage and liquid food industry’s upturn, thereby strengthening the entire market.”

Source: Messe München GmbH