CeMAT SOUTH AMERICA now the continent’s leading trade fair

Hannover/São Paulo. When CeMAT SOUTH AMERICA closed on 22 March it got the acclaim of exhibitors und visitors alike. Some 237 exhibitors from 24 countries had displayed their products and innovations at the trade show venue Centro de Exposições Imigrantes in São Paulo. Apart from the host nation Brazil, the countries with the most exhibitors were China, Germany, Italy and the USA.

Advertisement

“The South American market offers the intralogistics sector some outstanding opportunities and excellent market potential, and Brazil plays a leading role in this growth. The second CeMAT SOUTH AMERICA demonstrated that the key players on the international marketplace regard this event as the most important intralogistics show in South America. The strong growth in attendance confirms this exceptional position”, said Wolfgang Pech, Senior Vice President at Deutsche Messe AG.

Attracting a total of 18,236 visitors, CeMAT SOUTH AMERICA registered a 45 percent increase in attendance compared with 2011. The visitors came from a total of 28 countries, including Argentina, Bolivia, Chile, Columbia, the USA, Costa Rica, Guatemala, Mexico, Paraguay, Peru, Uruguay, Venezuela and, naturally, Brazil.

Leading manufacturers exhibiting at CeMAT SOUTH AMERICA, such as Dabo Clark, Hyster, Jungheinrich, Linde, Paletrans, Still, Toyota and Yale, all stated that they were very satisfied with the event.

The Brazilian company Paletrans used CeMAT SOUTH AMERICA as a platform for showcasing their new PR20i, a fork lift truck with improved ergonomic features and optimized electronic control of the hoisting and lowering speeds. “With our participation in CeMAT SOUTH AMERICA we wanted to demonstrate our national competitiveness”, said Ivens Menschwerdung, CEO at Paletrans. The strong position of CeMAT on the Brazilian marketplace is good for the entire sector. Menschwerdung explained: “We were able to strengthen our business ties with countries such as the USA, Germany and Italy.”

Fabiano Fagá, Sales and Marketing Manager at Clark, also praised the high caliber of the visitors at CeMAT SOUTH AMERICA. “We were able to meet business partners from the United States, Columbia and Sweden”, said Fagá.

Christian Hocke, Managing Director of Jungheinrich Lift Truck Ltda., reported: “The caliber of the trade visitors was very high again this year and of considerable interest to Jungheinrich. As a result of the sales contracts we concluded at CeMAT we were able to achieve the same high level of business deals that we here recorded two years ago. Furthermore, we made a large number of new contacts which could prove very useful for developing our business on this market. We will be able to consolidate the position of Jungheinrich in Brazil and South America.”

The company Crown Lift Trucks was exhibiting for the first time at CeMAT SOUTH AMERICA in order to strengthen the position of this brand on the Brazilian market. “We were able to highlight the competitive strengths of our products and welcomed numerous customers from Chile, Argentina, Venezuela, Mexico, Peru and Columbia at our stand”, said Ron Nascimento, Market Support Manager at Crown South America.

Exide Technologies was able to agree a strategic partnership with the battery manufacturer Comab during CeMAT SOUTH AMERICA. “We are pleased and excited about the partnership, which will enable us to access a very dynamic and growing market where we can offer our products, services and solutions”, said Paul Hirt, President of Exide America.

Alongside CeMAT SOUTH AMERICA, a congress took place from 20-21 March which was organized by Hannover Fairs Sulamérica in cooperation with Fundação Dom Cabral. Sponsored by the companies Clark and Dematic, the congress focussed on the qualification and training of employees in the fields of logistics and supply chain management.

Brigitte Mahnken

[email protected]