Change in PR department at Continental’s Commercial Vehicle Tires division

Hanover, Germany, March 10, 2011: Dr. Christiane Pfeiffer (40) is the new head of global public relations at the Commercial Vehicle Tires division of automotive supplier and tire producer Continental. In addition to PR work, her area of responsibility will in future also include the division’s strategic communications. Dr. Pfeiffer takes over from Udo Brandes (64), who is retiring at the end of May after six years at Continental. Until then, he will work for the division in an advisory role.

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“We would like to thank Udo Brandes for his dedicated and professional work that was also appreciated among our customers. At the same time, we are pleased that we are gaining a very capable successor in Christiane Pfeiffer,” says Dr. Hans-Joachim Nikolin, director of the Commercial Vehicle Tires division at Continental.

Until now, Dr. Pfeiffer was in charge of international marketing communications for truck and bus tires at Continental. In this post, she was responsible for the Europe-wide launch of the Conti360° Fleet Services brand and the presentation of the tire divisions at the world’s leading truck industry fair, IAA Commercial Vehicles. Before joining Continental at the start of 2009, Christiane Pfeiffer, who holds a PhD in economics, worked as a journalist in Germany and abroad and also as an agency manager for organizational communications and public relations.