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CNH expands high-tech harvesting stake with investment in Advanced Farm Technologies

The advanced farm BetterPick robotic harvester picks fruit at night.
CNH Industrial America
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The advanced farm BetterPick robotic harvester picks fruit at night.

IMAGE SOURCE: CNH Industrial N.V.

  • CNH has made a minority investment in California-based start-up Advanced Farm Technologies, a company specializing in robotic fruit harvesting.

  • The partnership aims to drive industry innovation through collaboration in research and development and commercialization of smart harvesting technologies.

  • Robotic picking could potentially increase fruit farmers' productivity by up to five times, addressing high labor costs and decreasing workforce availability in the US.

  • Advanced Farm Technologies' system uses computer vision and machine learning to select and handle fruit gently, reducing damage and eliminating the need for manual labor.

  • The investment aligns with CNH's growth strategy, focusing on customer-inspired innovation and the integration of automated, autonomous, and sustainable farming solutions into their portfolio.

CNH continues to support the acceleration of smart harvesting technologies with a minority investment in the California-based start-up Advanced Farm Technologies, which specializes in the robotic harvesting of apples, strawberries and other fruits. The two businesses will partner to drive industry and ecosystem innovation by collaborating across R&D and commercialization.

Shifting to robotic picking has great potential to significantly improve fruit farmers’ productivity by harvesting high value crops up to five times more efficiently. In the United States, 46% of the production cost of apples comes from handpicking labor, 70% in the case of strawberries. These high labor costs are exacerbated by a continued downward trend in handpicking workforce availability. 

An advanced robot gently picks an apple off the tree.<br>IMAGE SOURCE: CNH Industrial N.V.

Advanced Farm Technologies’ system uses computer vision and a machine learning tech stack to pick the best fruit, either during the day or at night, while gently handling it to avoid bruising and damage. Their system’s robotic arms with gentle grippers, a serial-hybrid drive system, autonomous navigation and automated bin handling are among the key features. This automated platform eliminates the need to carry a ladder from tree to tree – vastly reducing the strain of a repetitive and arduous task.

CNH is in a technology growth mode, committed to customer-inspired innovation. This latest investment is part of our broader strategy to bring cutting-edge solutions to our portfolio. We are especially focused on automated, autonomous, and sustainable farming innovations that solve important and complex challenges for our customers.

A fleet of advanced farm BetterPick robotic strawberry harvesters at a ranch in Oxnard, California.<br>IMAGE SOURCE: CNH Industrial N.V.

Source: CNH Industrial N.V.

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