20 July 2016, 11:55
CTE SpA announces an important joint venture in the sector of firefighting and rescue platforms with Rosenbauer International AG, market leader in the fire-fighting market, with headquarter based in Leonding (Austria).
The newly founded Rosenbauer Rovereto Srl is a company that will manufacture firefighting and rescue platforms and water towers manufactured and sold so far by CTE SpA under the brand B-Fire. From now on Rosenbauer Rovereto Srl will produce, distribute and service the firefighting and rescue platforms under the Rosenbauer brand utilizing the world wide sales network of Rosenbauer.
Rosenbauer Rovereto Srl will continue to operate at the production site in Rovereto and maintaining the same team involved up to now in this product line.
CTE SpA will keep its independence as far as design, technological innovation, production and distribution throughout its existing sales network of industrial MEWP with its well known brands like CTE B-LIFT, CTE HIGH RANGE and CTE ZED, and with the range of spiders CTE TRACCESS manufactured in Rivoli Veronese (Verona).
This opportunity allows CTE SpA to better re-organize its resources and activities and therefore confirm the mission to be one of the main European players in the MEWP market, while focusing on the two business areas (CTE SpA and Rosenbauer Rovereto Srl) in such peculiar market segments in order to achieve the best results sharing technological know-how and commercial experience.
Lorenzo Cipriani, President of CTE SpA, declares, "This agreement is a historical achievement for our Group. Rosenbauer is the world leader in supplying of firefighting equipment and the decision of establishing a new company together after years of commercial cooperation, it is a great acknowledgment of the high technological value and excellence reached by our company over the last 10 years. With a shared vision and agreed business plan, Rosenbauer Rovereto Srl is aiming to become a global player in the firefighting and rescue industry in the near future. CTE SpA will benefit also from more economic resources to be utilized to R&D, quality and even better after-sales and customer service of the industrial platforms that will remain the core business of CTE SpA”.
Source: Marketing Dept. CTE Spa