Dealer Network Expansion and New Distribution Structure Across Northwest and Central West Africa

30 September 2026, 07:19

by HITACHI (Europe, International)

Hitachi Construction Machinery Europe ends its partnership with SMT and appoints Machinery Distribution in Africa (MDA) as the new authorized dealer for multiple countries in Northwest and Central West Africa.
Movicortes's dealership territory is expanded to include additional countries, reflecting confidence in its customer support and technical capabilities.
HCME will establish a direct presence in Morocco and Mauritania to focus on mining sector support while construction equipment sales remain with Movicortes.
The new distribution structure aims to enhance customer service, ensure genuine parts availability, provide technical training, and support long-term regional growth with a seamless transition.

Hitachi Construction Machinery Europe N.V (HCME) announces an important evolution of its dealer network across Northwest and Central West Africa, designed to further strengthen its customer focus, expand market coverage, and support the continued growth of the Hitachi brand throughout the region.

As part of this transition, SMT will conclude its role as the authorized Hitachi Construction Machinery dealer in the affected territories at the end of the year. HCME extends its sincere appreciation to SMT for its contribution and partnership over the years in supporting customers and developing the Hitachi business across Africa.

To ensure continued investment and long-term support for customers, HCME is implementing a new distribution structure through Machinery Distribution in Africa (MDA) and Movicortes.

Machinery Distribution in Africa (MDA)

HCME is pleased to appoint Machinery Distribution in Africa (MDA) as the authorized dealer for Hitachi Construction Equipment in the following countries:

MDA will provide comprehensive sales, aftermarket support, parts distribution, and technical services to customers throughout these markets.

Expansion of Movicortes Territory

HCME is also pleased to announce the expansion of Movicortes’s existing Hitachi Construction Machinery dealership territory, in line with existing market arrangements, to include the following countries:

As a long-standing member of the HCME dealer network, Movicortes’s has built a strong reputation for customer support, technical expertise, and operational excellence. The expansion of its territory reflects HCME's confidence in Movicortes’s capabilities and its commitment to delivering an enhanced customer experience across Northwest Africa.

HCME Direct Presence

As part of its strategic focus on the mining sector, HCME will establish a direct presence in Morocco and Mauritania.

These entities will manage and support the business directly, providing dedicated support to mining customers, strengthening customer engagement, and ensuring the highest levels of technical expertise and responsiveness for mining operations.

Construction equipment activities in these countries will be managed by Movicortes in accordance with the current market structure, under the proposed expanded dealership arrangement.

Commitment to Customers

The new structure reinforces HCME's commitment to providing customers with:

Best-in-class equipment solutions
Strong aftermarket support
Genuine parts availability
Technical expertise and training
Long-term regional investment

HCME and SMT are working closely together to ensure a smooth and seamless transition. HCME will make sure, together with MDA and Movicortes, that there is no disruption to customer operations.

Statement from HCME:

"This transition marks an important step in strengthening our presence across Africa. We are pleased to welcome MDA to the Hitachi dealer network and to expand our successful partnership with Movicortes into additional markets. Together, these changes will enhance our ability to support customers while positioning the business for sustainable long-term growth. We would also like to thank SMT for its valued partnership and contribution over the years."

Source: Hitachi