Deere and Kramer form strategic alliance
7 July 2017
John Deere announced today that it has invested in Kramer-Werke GmbH in order to emphasise the ambition to establish a long-term alliance. Both companies have agreed, subject to antitrust approval, to provide material handling equipment solutions for distribution through the John Deere Dealer Network under the trademark of Kramer.
This new strategic partnership will enable John Deere to deliver its dealers an extensive range of Agricultural material handling solutions with a specific focus on the hay, forage and arable production systems as well as contractors’ solutions. The product portfolio includes compact wheelloaders (9 models), telescopic wheel-loaders (4 models) and telehandlers (9 models) produced and developed by Kramer, Pfullendorf (Germany). Kramer-Werke GmbH is a Wacker Neuson SE company.
Under this agreement the John Deere dealer channel will be the preferred distribution partner for Kramer. The alliance enables Kramer to leverage the industry leading John Deere dealer network in Europe, CIS, North Africa and Near & Middle East.
“The partnership with Kramer, one of the leading manufacturers of compact wheel loaders and telehandlers, has an important strategic impact to our business. It enables John Deere to expand the current product range and to provide a premium and comprehensive portfolio of material handling solutions to John Deere Agriculture Dealers in Region 2”, said Markwart von Pentz, President Agriculture & Turf Division of Deere & Company. “Kramer follows the same standards as John Deere to deliver advanced technology and outstanding quality to the customers.”
“With John Deere as a world leader in the agricultural machinery business we gain a strong preferred partner to foster our expansion plan in Agricultural business. The win-win partnership enables Kramer to strengthen the market position”, said Cem Peksaglam, CEO Wacker Neuson SE. “Thanks to the additional business we will grow faster with Kramer, especially in markets where John Deere holds strong market positions.”
Source: John Deere GmbH & Co. KG; ASM Public Relations Ltd