Effer presented its new promise to its worldwide sales network: RAISE THE VALUE!

Effer to approach 2014 with a brand new beginning! 

On 25th, 26th and 27th of November, 2013 the well‐known Italian manufacturer of hydraulic cranes for trucks and marine cranes presented to its worldwide sales network the new payoff "RAISE THE VALUE" and a completely renewed product literature. 

It was an unprecedented event: 300 people involved, 100 partners from 30 countries all around the world, one goal: to raise the value of the work of those who every day choose and sell Effer cranes to work better, safer and faster. 

The mentioned value is not only about exceptional products born from passion and experience, but it's mostly related with what the customer can get working with Effer: more time for himself and for the things that really matter, and more profit thanks to strength, lightness and speed. 

During the Sales Meeting the Effer staff presented new tools to communicate in a better way the benefits of the product range. The Product Guide is one of these tools and contains all the Infotechs: from Wind & Drive system to electronics (Progress and DMU 3000 PLUS), from the advantages of the CroSStab to the ones of a light and powerful structure. 

On November 25, Effer has welcomed its guests with the presentation of new releases to come and entertained them with a funny kart race (first Effertrophy!). In the following 2 days some speeches took place about the new Infotechs, and Effer partners have had the opportunity to directly interact with all the staff: from after‐sales to technical department, from quality control to plants manager where the entire production cycle takes place from carpentry to final testings. 

At the end of the event all the Effer people (more than 200) surprised the guests greeting them with a loud applause. A beautiful moment of sharing for the whole team! 

 

The Effer Sales Meeting 2013 is only the first step in a process of continuous improvement to give the best to those who choose these cranes famous all over the world. 

The new Product Guide is now available on www.effer.com with all range advantages, together with the new model brochures. Keep following Effer on social networks, there will be many other surprises!