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ERA releases Impact of Digitalisation report to support the rental industry in the digital ‎transformation

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Digitalisation is transforming the equipment rental industry

VIDEO SOURCE: ERA. In YouTube [online]. Available at:
Channel name: European Rental Association

ERA has released the ‘The impact of digitalisation in the equipment rental industry’ report, which aims to raise awareness among all rental ‎companies in Europe, including SMEs and national associations, about the challenges of ‎digitalisation and provide elements of best practice on the journey to a successful digital ‎transformation.


The report answers critical questions related to digitalisation in the rental industry, provides a window into how companies are leading the transformation, highlights the opportunities and threats that digitalisation poses, and provides practical advice and guidance for businesses to meet the challenge of digitalisation.

Michel Petitjean, Secretary General of ERA, said:

“Digitalisation is transforming the commercial landscape for rental companies, with implications for their sales, marketing, operations, asset management, business models and more. With this report, we hope to give the rental industry a resource of real value for understanding and navigating this transformation.”

The final report is available here:

The project was led by the ERA Future Group, which brings together young managers from rental companies to provide insight and vision on strategic issues. It was carried out by epi Consulting, an award-winning international sustainability, strategy and innovation consultancy based in the UK.

Source: The European Rental Association (ERA)