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ETESA’s new corporate brand image

Anmopyc Europe
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At ETESA we have been over 50 years at the forefront of the Wear Part industry, not only in Spain but also in the growing number of international markets where the ETE brand is present today. And the time has come to renew and update our corporate image to continue being one of the companies of global reference.


This last year and a half have not been easy for us. And we are aware it has not been easy either for our distributors and clients amid a world´s pandemic that might have probably changed the world forever.

However, at ETESA we firmly believe this is the best time to show our commitment with all our partners. Proud of the journey so far, we look to the future with optimism to continue being a global brand of reference in the Wear Part industry.

We want to showcase the reality of an innovative and forward-thinking company proud of its origins and history.

Under our new corporate branding strategy, we have released a new logo and website as part of the new ETESA: a global brand, but close to its distributors and end-users.

Our new logo is the combination of a company with a proven track record in the industry behind ready to take on the challenges ahead of us. The new logo brings in a timeless and empowering font, while keeping the corporate colours of 50 years of history.

In addition, we have also updated our claim. To our popular “a Higher Standard” which showcases our total commitment with quality, we have added “in Wear Part solutions”, where we want to stress our added-value solutions to our clients.

We hope you are as excited as we are with the launching of our new corporate brand image. We would be pleased to hear from you.

A higher standard in wear part solutions

Source: Anmopyc